Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

Retail case studies

See how it’s done. Learn from the retailers in Central Eastern Europe that are getting closer to consumers with personalised messaging at scale and across channels.

Retail Data and inspiration

From Voice to mobile-first strategies, get the latest tech updates and insights that are helping retailers reach and convert more online.

Retail

Retail case studies

Express delivery: How to meet consumer needs in new markets

Your 2022 guide to drive retail sales and reach new customers with Google

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

3 ways Sleep Number made the leap to online leads — and closed the sale

Retail Data and inspiration

Rethinking readiness: 5 retail trends every marketer should know for the year ahead

Search insights from Google Trends: 4 behavioural shifts that have changed retail

5 ways retailers can improve mobile CX and their bottom line

3 ways mobile apps can help retailers drive growth

The future of retail: 3 trends to inform your strategy over the next 5 years

8 ways consumers across Europe adapted their shopping behaviour this year

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