Elizabeth Fabiani Headshot

Elizabeth Fabiani

Senior Product Marketing Manager at Google
Alli Mooney profile

Allison Mooney

Head of Trends and Insights, Marketing at Google

1 Google/Ipsos, "Post-Holiday Shopping Intentions Study – Total Shoppers Report," base: used smartphone for holiday shopping, n=410, Jan. 2016.
2 Google Consumer Survey, US online population aged 18+, n=1,513, June 2016.
3 Google Data, US, classification as "gift guide" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Dec. 2015.
4 Google Data, US, classification as "gift guide" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Oct. 2015 - Dec. 2015.
5 Google/Euromonitor International, "Retail Micro-Moments," US, clothing, consumer electronics, home & garden mobile shoppers, n=500 for each category, Jun. 2016.
6 Google/Ipsos, "Post-Holiday Shopping Intentions Study – Total Shoppers Report," base: US holiday shoppers, n=1,500, Jan. 2016.
7 Google Data, US searches related to clothing, home & garden, beauty & personal care, computer & electronics and gift, May 2015 vs. May 2016.
8 Google Data, Aggregated, anonymised data from a sample of US users that have turned on Location History, May, 2016.