Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
There are signs of optimism as people plan ahead for holidays and other social events. We’ve seen increasing demand to do shopping early, especially for Halloween supplies like “halloween decorations for outdoor” and “family halloween costumes with baby.” People are increasingly interested in large gatherings, searching for “festivals near me,” “in theaters now,” and “concert tickets.” On top of that, they’re looking for help with big life moments, whether they’re searching for a “good career path,” taking out a loan, or determining how much their house is worth.
At the same time, the specter of supply-chain issues and product shortages seems to be on people’s minds. Searches for “shortage” (such as “petrol shortage,” “fuel shortage,” and “chip shortage”) have grown globally by over 100% year over year with implications across many aspects of life. That may be one of the catalysts for increased searches around cars. We’ve also seen increased demand for autos, with growing searches for “cars to buy” and “most expensive cars.”1