Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.
As we moved from 2021 to 2022, people were busy making plans for the year ahead: looking forward to seasonal moments, new experiences, and getting out of the house. But some remote trends from last year continue to stick.
Consumer expectations for new experiences, services, and ways to shop are on the rise, with growing searches for “late night shopping,” “24 7 customer service,” “dog friendly restaurants,” and “next day flower delivery.” People are looking forward to seasonal activities and holidays, with an increase in searches for “figure skating,” the “winter olympics,” “winter vacation in,” and “valentine’s day nails.”
They’re also looking to get out of their homes, in spite of concerns about the omicron variant, with searches on the rise for “cinema near me,” “seating chart,” “spring break,” and “unique things to do.” Still, many of the pandemic-related trends from last year continue to stick, with “makeup game,” “best movies to stream right now,” “nursery plants near me,” and “hair trends female” all growing globally.1