While the pandemic is far from over, we’ve been seeing in search trends that socialising is back on the agenda. People are getting back to their social lives with family and loved ones.
Each month, the Google Ads Research and Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key market trends.
With the vaccination rollout progressing and restrictions being lifted in many markets, we’ve seen search trends showing that people are looking forward to experiences and events that were previously on hold because of the pandemic.
People are planning to celebrate life’s moments together again, searching for “party venues near me,” “invitations,” “wedding dress shops near me,” and “christening.”
We also see an increase in searches for both indoor and outdoor activities, like “indoor water park,” “playgrounds near me,” “concerts,” and “skating rink.” Wanting to put their best foot forward for these in-person moments, people are looking for post-pandemic guidance (“how much to tip,” “what shoes to wear with”) and paying more attention to their faces (“sunscreen for face,” “pediatric dentist near me,” and “makeup artist near me”).
And, perhaps a sign that men are thinking of ditching beards grown over the last year, one of the biggest search increases we’ve seen is for “no beard filter.”1