Readers like you loved our Search related articles. Search is an indicator of ever-changing consumer trends so it’s no wonder that marketers are using Search to navigate the future. Here’s the three Search pieces that shined the brightest in April 2021.
1. 4 COVID-era trends that will have a lasting impact on the products and experiences people want
The past 12 months have been characterised by separation and distance — redefining how we work, shop and live. As consumer shifts emerged, brands had to get creative to connect with consumers in new, more meaningful ways. Here are the four trends we’ve identified to help businesses navigate ‘what’s next’.
2. Searching for the way
“Which changes are permanent?” is the question on the minds of many marketers as we search for ways to thrive amidst ever-changing consumer behaviours. A year into the pandemic, and we’ve identified three consumer trends businesses should keep in mind as they navigate challenges and changes in 2021.
3. Accelerating behaviours: What Search trends tell us about changing consumer habits
Google Search offers powerful insights into our ever-evolving consumer habits. For example, interest in skills-based searches such as "sewing machine” in Czech Republic grew as people spent lockdown learning new things. By looking at thousands of Google searches across EMEA, we identified key insights into the new ways we’re living, working, playing, and shopping.