Find out how marketers are getting ahead in a privacy-first world and the “digital safety net” that is empowering SMBs in Central and Eastern Europe. Jump into our most popular articles from August.
1. How a digital safety net is helping small businesses in CEE build resilience
A ‘safety net’ of digital tools is helping small businesses bounce back from the pandemic. Find out how two companies made the most of e-commerce to build resilience and set themselves on the road to recovery.
The impact of digital tools on SMEs
2. Ditch the last click model. Here’s how to overhaul your attribution
Privacy changes and increasingly digital lifestyles mean it is necessary for businesses to make changes to marketing attribution. The data-driven method delivers precise results, with an array of brands across Europe transitioning to the model. Check out three tips to help marketers get the most out of machine learning.
3. Take these 3 key actions for privacy-safe growth
As online privacy laws are tightened, marketers are looking for more ways to serve better ads. Here are three key actions that can help you make the most of first-party data in a privacy-first world.