How to best protect your consumers’ online privacy, shifts in shopping behaviour and a branchless bank making waves in Ukraine were just a few highlights on Think with Google Central and Eastern Europe last month. Here are the three most read articles from July 2021.
1. From startup to 35% mobile market share in Ukraine: Monobank’s CMO shares his top growth tips
The world is becoming increasingly digital, creating a need for innovative and mobile banking services. Monobank, Ukraine’s branchless bank, launched in 2017 and since then has amassed close to four million customers, as well as a 35% share of the mobile market. Read CMO Anatoliy Rogalskiy’s three growth tips for boosting your marketing efforts.
2. Privacy Sandbox: The future of privacy - and how you can prepare
Online privacy is a top priority for modern consumers. Companies must protect those rights while interacting with potential customers and delivering relevant advertising. The Privacy Sandbox merges the tools businesses need with the privacy customers want. Take a look at three ways you can reach consumers without tracking them across the web.
3. 4 ways the pandemic has changed shopping behaviours
The pandemic means more people are going online for their shopping needs, with hundreds of millions browsing every day. And while the future may remain difficult to predict, search data has noted significant changes to create the 2021 shopping shifts guide. Take a look at four key trends that can help retailers stay ahead of the game.