From Nissan revving up its digital strategy to Decathlon’s new approach to advertising best-sellers, this month’s success stories got readers’ creative wheels turning on Think with Google Central and Eastern Europe. Here are the three that stood out most in September 2021.
1. How Nissan revved up their digital strategy when showrooms closed and what they learned
When habits change, marketers need to be one step ahead. And as the pandemic forced showrooms to close, Nissan made sure that didn’t stop customers from falling in love with vehicles. See how the See-Think-Do-Care framework helped it take its once offline strategy to screens with a successful digital approach that maximised reach.
2. The retail dilemma: A new solution to feature your most popular items
Online shopping is as easy as scrolling through a catalog and ‘adding to cart.’ But with e-commerce booming, how do retailers stand out? With the help of digital agency Marketup, Decathlon found a unique approach to Shopping campaigns — flagging best sellers to make sure they’re the first to show up in ads. Here’s how they did it.
3. The intercontinental route: How one Belarusian agency helps clients automate for international growth
Automated solutions help brands reach the right customers. With the help of Belarusian digital consultancy, Viden, Australian bike retailer Bicycles Online took the automated route and saw a boost in ROAS and conversions. Check out three ways to automate for growth.