Caroline Leksell,

Caroline Leksell

Retail Lead, Ads Marketing Google EMEA

1 (The Smart Shopper Research Kantar/Google 2019 – Poland)

2 (Google Trends Data, Poland, 2019

3 (Google Trends Data, Poland, 2019)

4 McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years Have you used or done any of the following since COVID-19 started?

5 Google Trends Data, Poland, 2019.

6 The Smart Shopper Research Kantar/Google 2019 – Poland.

7 Google Data, global English, April 4 to the week of April 11, 2020, vs. March 29, 2020–April 4, 202

8 Google Internal Data, Poland, 2019

9 Google Trends Data, Poland, 2019

10 Global YouTube Data, year on year 3/1/20 - 3/31/20 compared to 3/1/19 - 3/31/19

11 Google Trends Data, Poland, 2019

12 Google Trends Data, May 12 - 18 2019 vs. May 10 - 16 2020

13 Google Trends Data, Poland, Jan 1 2020 - April 27 2020

14 Google Trends Data, Poland, June 2018- August 2019

15 Google Trends Data, Poland, May 2019-May 2020

16 Google Trends Data, Poland, April 5 2020 - May 5 2020

17 Warsaw Business Journal, Polish family to spend on average PLN 1,718 on the back-to-school shopping

18 Google Trends, Poland, July-September 2019

19 McKinsey China Digital Consumer Trends 2019

20 McKinsey & Company COVID-19 Poland Consumer Pulse Survey 4/2–4/5/2020, n = 607, sampled and weighted to match Poland’s general population 18+ years

21 McKinsey & Company 2018

22 McKinsey China Digital Consumer Trends 2019

23 McKinsey China Digital Consumer Trends 2019

24 Google Trends Data, Poland, 2018 - 2019

25 Picodi, Black Friday shopping destinations in Poland 2019

26 Google Trends Data, Poland, 2018 - 2019

27 Google / Kantar Smart Research 2019

28 Statistia, Sources of inspiration for Christmas gifts in Poland 2019

29 Google Trends Data, Poland, 2019