Jaclyn Loo Updated

Jaclyn Loo

Contributor, Travel Marketing at Google

1 Google Internal Data from Insights Finder Category Trends, based on search query data for the past three years, ending Jan. 2017.
2 Google Survey, US, “Summer Travel 2017”, base: n=823 US online consumers who are thinking about at least one leisure trip this summer, Feb. 2017.
3 Google/Ipsos Media, US, “Travel on Mobile”, base: n=500 US consumers 18+ who used a smartphone for travel in the past month, Oct. 2016.
5 Google/Ipsos Connect, US, “Travel Playbook Omnibus 2017”, base: n=2,268 US travellers 18+, April 2017.
6 Google Data, Global, base: n=3,700 aggregated, anonymised Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, Mar. 2016.