Consumer behaviour has changed dramatically since the outbreak of the global pandemic. With brick and mortar stores closed shoppers went online, and began to pay more attention to what they spent their money on. We analysed search data in the Czech Republic to get a better understanding of consumer behaviour and what it means as restrictions ease.
Czech Republic
Understanding the outbreak: Changing consumer behaviour in the Czech Republic
Michał Protasiuk,
Meng Ting Shi
/
July 2020
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Michał Protasiuk
Research Manager Google Central Eastern Europe