Understanding the outbreak: Changing consumer behaviour in the Czech Republic

Michał Protasiuk, Meng Ting Shi / July 2020

Consumer behaviour has changed dramatically since the outbreak of the global pandemic. With brick and mortar stores closed shoppers went online, and began to pay more attention to what they spent their money on. We analysed search data in the Czech Republic to get a better understanding of consumer behaviour and what it means as restrictions ease.

Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic