The Think with Google Podcast is here to help you and your marketing team stay ahead of the curve. Hear the latest on tools, strategies, and expert opinions. Listen now wherever you get your podcasts.
Episode No. 5: The Modern CMO
April 16, 2020 – 22 min.
It’s not easy being the CMO, especially today. The Chief Marketing Officer consistently has the shortest tenure in the C-suite and navigates an ever-increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because they stand between customers and the corporation. They can help lead the C-suite toward a common set of goals for the short and long term.
In this episode, CMOs from Levis Strauss & Co., Hilton, and Foot Locker, Inc. share what it means to be a “modern CMO,” and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs.
Episode No. 4: Machine Dreams
April 2, 2020 – 22 min.
In this episode, we’ll talk with experts at the cutting edge of machine learning technology, and learn more about its creative possibilities. We’ll discuss one of Google’s latest innovations with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can play the role of the marketer’s assistant.
Episode No. 3: The Power of #WithMe
March 26, 2020 – 19 min.
Even before a large segment of the population found itself working at home, people were turning to online video to learn a new skill, get information straight from the source, connect with communities and creators, or simply get stuff done. One of the more popular genres people turn to is the “with me” video. In this episode, recorded shortly before the COVID-19 outbreak, Kevin Allocca, head of culture and trends at YouTube, and Sadie Thoma, director of U.S. creative partnerships at Google, reveal what these videos and creators can teach us about forging authentic connections with viewers and how you can drive discovery on a massive scale that still feels personal.
Episode #2: Captivating Creative
March 12, 2020 – 17 min.
The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore the one thing that marketers should never underestimate in their campaigns — the power of surprise. We’ll talk with Google Doodles’ Perla Campos and learn how one doodle won the hearts of Selena fans. We’ll even hear from Surprisologist Tania Luna on how to be a brand that won’t be forgotten.
Episode #1: Data and Diversity
March 5, 2020 – 20 min.
Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about its collaboration with Google and USC to develop machine learning technology to analyse film and television for gender parity. We then talk with Google Chief Marketing Officer Lorraine Twohill about how Google develops its own practises around diversity, equity, and inclusion.