Retail

Retail

Digital has created unparalleled challenges and opportunities for the retail sector. The businesses that put data to work to understand new consumer behaviours are best positioned to overcome hurdles and win online.

Retail case studies

See how it’s done. Learn from the retailers in Central Eastern Europe that are getting closer to consumers with personalised messaging at scale and across channels.
Czech Republic Case Study
Case Study

How Škoda Auto used technology and psychology to tailor video ads at scale

Ukraine Case Study
Case Study

How METRO Cash & Carry used automation to boost ROI and cut CPO

Hungary Case Study
Case Study

Right place, right time: How machine learning can boost campaign effectiveness with actionable insights

Hungary Case Study
Case Study

How one telco used personalised video ads to increase customer engagement

Czech Republic Case Study
Case Study

Philips uses dynamic creatives to increase sales by 42%

Case Study
Case Study

HEMA use Google Marketing Platform to automate customer outreach and reduce waste with a digital brochure

Czech Republic Article
Article

An integrated online strategy helps Lindex increase summer online sales by 37% YOY

Latvia Case Study
Case Study

Faster pages help DiscoverCarHire boost mobile bookings by 29%

Case Study
Case Study

Nordicfeel revenue grows 50% YOY in critical week for shopping

United Kingdom Case Study
Case Study

Babybel drives store sales among its target growth audience

Slovenia Case Study
Case Study

Studio Moderna switches to Smart Shopping to boost online conversions by almost 80%

Greece Case Study
Case Study

How Ikea Greece increased ROAS by 460% with TrueView ads on YouTube

Case Study
Case Study

Custom insights and segmentation brings Philips closer to its audience

Poland Case Study
Case Study

Homebook uses Shopping ads to drive high-quality leads to merchants

Czech Republic Case Study
Case Study

How Škoda triggered valuable engagement with TrueView for action

Retail Data and inspiration

From Voice to mobile-first strategies, get the latest tech updates and insights that are helping retailers reach and convert more online.
Infographic
Infographic

Journey of a Smart Shopper: Consumer Electronics in CEE

Article
Article

Expanding abroad? How new technology can help you keep on delivering great customer service

Article
Article

Mobile First: Four tips for the best mobile experience and increasing conversions

Article
Article

3 ways to make sure your logistics strategy delivers, every time

Article
Article

Conversational commerce: creating brand personas for the age of Voice Assistance

Article
Article

How the mobile masters can help you drive conversions.