One minute with … Andrea Diquez
We spent a minute with Andrea Diquez, CEO at Saatchi & Saatchi New York. Watch to find out what she does when she hits a creative roadblock.
Interviewer: What would I be surprised to find on your desk?
Andrea Diquez: A bottle of Johnny Walker Black.
Interviewer: Do you drink it?
Andrea Diquez: Yeah.
Interviewer: Who are you?
Andrea Diquez: My name is Andrea Diquez, and I am the CEO of Saatchi New York.
Interviewer: Why did you get into the creative business?
Andrea Diquez: By chance.
Interviewer: What has been the theme of your career?
Andrea Diquez: Fun.
Interviewer: What’s the best professional wisdom anyone’s ever given you?
Andrea Diquez: Care about people.
Interviewer: What is your professional superpower?
Andrea Diquez: I build incredible teams that create great ideas every day.
Interviewer: What’s the biggest misperception people have about your job?
Andrea Diquez: That it’s easy.
Interviewer: Which industry topic doesn’t get talked about enough?
Andrea Diquez: The importance of humour and comedy.
Interviewer: When you hit a creative block, how do you unstick yourself?
I go to Vegas.
Background voice (laughing): I love that answer.
Interviewer: If you hadn’t chosen this career path, what do you think you’d be doing right now?
Andrea Diquez: I would be producing theatre.
Interviewer: Which industry jargon makes you want to cringe?
Andrea Diquez: Digital.
Andrea Diquez: Oh, because everything is digital. It’s just not one thing. Everything is. Digital.