One minute with … Juan Woodbury

One minute with … Juan Woodbury

Guest
Juan Woodbury, Senior VP, Creative Director and Executive Producer at Leo Burnett
Published
January 2020

We spent a minute with Juan Woodbury, senior VP creative director and executive producer at Leo Burnett. Watch to see what he thinks is the best way to inspire the next generation of creative minds.

0:01

Interviewer: What would I be surprised to find on your desk?

0:05

Juan Woodbury: A picture of Al Green.

0:08

Interviewer: Who are you?

0:10

Juan Woodbury: My name is Juan Woodbury.

0:13

I’m a SVP creative director and executive producer.

0:15

Interviewer: Why did you get into the creative business?

0:17

Juan Woodbury: My mother was an artist, and she’s my inspiration.

0:19

Interviewer: Why do you love your line of work?

0:22

Juan Woodbury: Being able to effect change is really important to me.

0:25

Interviewer: What is the best professional wisdom anyone’s ever given you?

0:27

Juan Woodbury: To keep my integrity.

0:28

Interviewer: What is your professional mantra?

0:30

Juan Woodbury: Good is the enemy of great.

0:33

Interviewer: Which habit have you had to break to become a more effective leader?

0:35

Juan Woodbury: Being selfish.

0:36

Interviewer: Why do you love creative work?

0:40

Juan Woodbury: I think that the modern-day contemporary artist is in advertising.

0:42

Interviewer: Which industry topic doesn’t get talked about enough?

0:43

Juan Woodbury: Equal pay for women.

0:45

Interviewer: When do you get your best ideas?

0:46

Juan Woodbury: Listening to music.

0:49

Interviewer: If you hadn’t chosen this career path, what do you think you’d be doing right now?

0:52

Juan Woodbury: I would have been an architect.

0:55

Interviewer: And, last question, how do you inspire the next generation of creative minds?

0:57

Juan Woodbury: Giving them freedom to create.

What will marketing look like in 2030?