Rewriting the rules: The modern path to purchase in Poland, Ukraine, Greece, and the Czech Republic

Rewriting the rules: The modern path to purchase in Poland, Ukraine, Greece, and the Czech Republic

New data from a Google CEE and IPSOS study reveals the complexities of the modern path to purchase. The study focused on 16+ year old Internet users in Poland, Ukraine, Greece, and the Czech Republic who had made a recent offline or online purchase. It revealed a highly complex path to purchase that diverges significantly from the traditional linear model.