Thought Leadership Articles and deep-dive reports getting to the heart of issues affecting digital marketers. Five driving factors of transformation in digital marketing: Audience Driving change without authority: How to become a successful marketing leader Rethink productivity: How doing less can help you achieve more 3 tips for winning your next Back to School campaign A winning recipe for machine learning? Focus on the ingredients, not the kitchen It’s time to reinvent the way that stories are told. Here are 3 proven approaches to try How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ – and a wake-up call to the industry A smart approach to balancing data-driven marketing and user privacy HBR Quick Take: Seven questions every CMO wants to ask Google Jenny Craig CEO: 3 lessons I learned about marketing after taking on the CMO role 3 learnings from creative teams who tackled audience-tailored video ads