Thought Leadership Articles and deep-dive reports getting to the heart of issues affecting digital marketers. Jenny Craig CEO: 3 lessons I learned about marketing after taking on the CMO role 3 learnings from creative teams who tackled audience-tailored video ads It’s a (m)ad tech world: A new agency’s vision for how data driven marketing can make sense of the madness Why one-size-fits-all video ads are a thing of the past How minding your language can help your business expand abroad How to personalize your creative at scale Google’s Unskippable Labs has run over 250 video ad experiments. Learn their approach When it comes to video ad creative, how much should you customize? Six creative directors share how deeper audience insights spark better storytelling 4 lessons we’ve learned, sometimes the hard way, about inclusive marketing What marketers can learn from those on the front lines of the industry’s diversity initiatives