How to be there for every twist and turn of the customer journey

Bethany Poole June 2019 Mobile, Search, UX & Design

Google has always focused on building products that deliver useful, helpful experiences. I’ve seen that time and time again in my nearly 13 years at the company. We apply that same mentality to our ads products.

At Google Marketing Live, our biggest ads event of the year, Prabhakar Raghavan, senior VP of ads, talked about Google’s commitment to creating ad experiences that offer transparency, choice and control. He also shared how new innovations are enabling marketers to anticipate what people want and engage them when it matters most. Watch the video to hear the highlights.

Want to deliver great customer experiences? Here’s what not to do.