Know your audience. It’s the first rule in marketing. And it’s still as important as ever. But to succeed in today's new Age of Assistance you have to get the timing right. This means getting the right message to consumers at the perfect moment.
New research from Bain & Company in partnership with Google reveals how brands who show up with the right message in the right moment are finding pathways to growth. These leaders connect all their systems, have more visibility and control, and share their insights to make timely customer connections.
How digital insights help marketers act when the time is right
According to Bain’s research, it’s the brands who show up with the right message in just the right moment that are finding new pathways to growth and revenue. European marketers are in-housing technology management and relying on agencies for technology recommendations to help make those timely customer connections.
Where do timely connections start? The answer lies in the digital information. More than a third of EMEA marketers agree that improved understanding and reaching customers is most important to achieving their marketing goals in the next three years. To gain a deeper understanding of customers, marketers first need to bring their digital information together. To take action and reach those people just in time requires the right platform.
With digital information, marketers can do a remarkable job of uncovering user intent, helping marketers know exactly when to place a compelling and relevant creative that gives it the best chance to succeed.