How People Meet Their Needs in I-Want-to-Go Moments

October 2016

In I-want-to-go moments, people are looking for what’s nearby – whether that’s a coffee shop or a gym. These particular micro-moments are an opportunity for brands to connect consumers to businesses. To understand better how people meet their needs, we asked 1,000 smartphone owners to keep a mobile diary. Here's what I-want-to-go moments look like:

How Mobile Has Changed How People Get Things Done: New Consumer Behaviour Data