Summer Travel Trends: What Search Activity Reveals About Consumers' Mindsets

April 2017

Planning for summer holidays is already in full swing. Six in ten people considering a summer trip were already conducting some type of research in February,1 yet 46% had not decided on their destination.2 Recent searches reveal the types of trips travellers are looking to plan – and how they'll plan them.

Think with Innovators: Kamil Wiszowaty, Managing Director, Value Media