People have always sought input from others as they've shopped. Today, that information is increasingly coming from digital video. From early-stage browsing to product reviews to learning how to use a product, people turn to a wide range of video content to find ideas and inspiration that drive buying decisions.
United States
Three ways digital video has upended shopping as we know it
August 2018
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
The ultimate seasonal calendar to help plan for the year ahead
-
PerspectivePerspective
A new way to think about online video’s role in the purchase funnel
-
ArticleArticle
Consolidated campaigns. Concrete results. This is the future of ads
-
InfographicInfographic
The latest video trends: Where your audience is watching
-
Case StudyCase Study
Navigating complex conversion paths: Philips Domestic Appliances' Romanian success story
-
PerspectivePerspective
Top digital marketing trends and predictions for 2022