The first three places on the list of most popular YouTube ads for January go to Play and their campaign promoting WOŚP (Great Orchestra of Christmas Charity). First place goes to the music video created by Maciek Dąbrowski (Człowiek Warga) starring YouTubers and a group of seniors from Dancing Międzypokoleniowy music group (Intergenerational dancing), who came together to perform a powerful song fighting age stereotypes. What’s more, every time the ad was seen, Play donated funds to WOŚP. With more than 3 million views so far, it’s really made a difference. Play’s second video encourages viewers to come and support the 25th edition of WOŚP Final, and the third is a “Thank you” message for all supporters of the charity. Coming in fourth place this month is a video of LEGO promoting its NEXO KNIGHTS toy. It uniquely brings together toy figures and an app to make the game even more fun. Fifth place goes to Lidl, showing new ideas for preparing a healthy breakfast at home.
