The second quarter of YouTube Ads Leaderboard Romania brings on top five videos from various verticals: telecom, banking, CPG, electronics retail. Telekom Romania and Leo Burnett have launched a new communication platform: #NETLIBERARE (internet liberation), a campaign that talks about the importance of the internet in our lives. This is the first of the five videos series, the one that is featured on their YouTube channel. Some of the brands wanted to have special activation for April’s Fool. ING created the DatING app, an allegedly dating app based on financial matching. The campaign even had a landing page displaying a comprehensive message: PĂCĂLEALĂ (farce), recommending a good love relationship with your money through their online home banking service. The sweetest videos of the quarter come from Eti Puf and Kinder. Ogilvy & Mather România have placed the animated biscuits Eti Puf on a rooftop from Dristor in Bucharest, mixing the same ingredients as in the previous spot: beatbox, dance and funny lyrics. Kinder had a special Easter family spot, promoted in the first part of March. The fifth video from the second quarter of Romanian YouTube Ads Leaderboard is one of CEL’s unboxing for Samsung Galaxy J7, hosted, of course, by Gino.
