Jobtome’s one-tap newsletter signup sees subscription rate jump by 21%

Jobtome is an international job classified site serving 10 million monthly active users in 34 countries. Across regions, the Jobtome marketing team saw that many job seekers were using mobile devices. To better serve these users, Jobtome took the decision to enable one-tap subscriptions to its email job alert.

About Jobtome
Headquarters in Switzerland
Founded in 2012
www.jobtome.com
Goals
Improve user experience
Drive email job alert subscriptions
Approach
Implemented one-tap sign-up API
Ran A/B test to assess impact
Results
Increased subscription rate by 21%
Increased average returns per user in a 30-day period by 15%
Reduced hard bounces from Gmail by 35%

After discussing announcements made at the Chrome Developer Summit, the Jobtome team implemented the one-tap sign-up API for the brand’s email job alert subscriptions. They wanted to be sure that users understood they were subscribing for a newsletter rather then signing up for Jobtome services. They conducted an A/B test over the course of one month to measure the impact on subscription rate and analyse returning user data.

Because the one-tap sign up functionality captures the user’s name, Jobtome could personalise email job alert, something that wasn’t possible before. This better user experience helped increased average returns per user in a 30-day period by 15%. And because the new functionality accurately captured each user’s email address and prevented typos, hard bounces from Gmail dropped by 35%. Overall, the test produced outstanding results, with Jobtome’s newsletter subscription rate increasing by 21%.

Jobtome subsequently rolled the solution out across several countries, a move that has produced very positive subscription rate uplifts: 18% in Ireland, 25% in Germany, 30% in Russia, 16% in Argentina, 15% in Switzerland, 8% in Colombia and 12% in Canada.

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