Online retailer Vegis increases income from mobile devices by 146% with help from Google Analytics and AdWords

Vegis is an online retailer selling natural products, kitchen appliances, medical devices and bio, vegan and natural food supplements. The brand’s website has evolved constantly since launching in 2011.

THE GOALS

Cater to consumers’ shift to mobile devices

THE APPROACH

Used Google Analytics to understand behaviour

Optimised mobile version of website

THE RESULTS

140% improvement in monthly website traffic

146% increase in income from mobile devices

70% growth in mobile clicks from AdWords

101% increase in mobile conversions from AdWords

64% reduction in bounce rate for mobile sessions

Due to increasing competition in the natural products market in Romania and observations from Google Analytics, the company decided to focus on website optimisation for mobile devices.

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First, the team took the decision to transition the entire ecommerce platform to a new, more efficient and responsive platform. And as a result of in-depth analysis of customer behaviour using Google Analytics, Vegis concluded that customers using mobile devices had immediate and urgent needs. They consequently optimised the mobile version of the website to become simpler, more consistent and easier to navigate.

These measures produced great outcomes. Monthly website traffic went up by 140% and income from mobile devices increased by 146%. In AdWords, mobile clicks increased by 70%, mobile conversions increased by 101% and the bounce rate for mobile sessions decreased by 64%.

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