A rundown of the ads European viewers watched, liked and shared most on YouTube this year shows how advertisers have embraced creativity to tell stories and connect with consumers.

1

Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

Brand Nike Football Creative Agency Wieden+Kennedy Media Agency Mindshare
2

John Lewis Christmas Advert 2016 - #BusterTheBoxer

Brand John Lewis Creative Agency Adam & Eve DDB Media Agency Manning Gottlieb
3

Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift

Brand Sainsbury's Creative Agency AMV Media Agency PHD
4

#Zeitschenken – EDEKA Weihnachtswerbung

Brand EDEKA Creative Agency Jung von Matt Media Agency OMD Hamburg
5

Avicii vs. Conrad Sewell - Taste The Feeling

Brand Coca-Cola
6

CORNETTO LOVE STORY: VORREI MA NON POSTO

Brand Cornetto Algida Creative Agency Lola Madrid Media Agency Mindshare
7

Netto-Katzen

Brand Netto Creative Agency Jung von Matt Media Agency OMD Hamburg
8

Czego szukasz w Święta? | English for beginners

Brand Allegro Creative Agency Bardzo CutCut Media Agency Allegro
9

M&S 2016 Christmas Ad: Christmas with love from Mrs Claus

Brand M&S Creative Agency Y&R Media Agency Mindshare Worldwide
10

momondo - The DNA journey

Brand momondo Creative Agency &Co.

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