A rundown of the ads European viewers watched, liked and shared most on YouTube this year shows how advertisers have embraced creativity to tell stories and connect with consumers.

Wohne wie auch immo du willst! #fuerimmo | Vollversion | immowelt.de

Brand Immowelt Creative Agency FYFF AG Media Agency In-house
1

#MoreThanARefugee

Brand YouTube Spotlight Creative Agency We are social Media Agency Essence
2

Die Oster-Überraschung – #DerWahreOsterhase

Brand Netto Creative Agency Jung von Matt. Media Agency OMD
3

Clash of Clans: How Do We Get Over There? (Update Teaser)

Brand Supercell Creative Agency Barton F. Graf Media Agency In-house
4

John Lewis Christmas Ad 2017 - #MozTheMonster

Brand John Lewis Creative Agency adam&eveDDB Media Agency Manning Gottlieb OMD
5

OLX.ro - Indemnizatia de #bebebine

Brand OLX Creative Agency Saatchi & Saatchi + The Geeks Media Agency Conversion
6

M&S Christmas TV Ad 2017 | Paddington & The Christmas Visitor #LoveTheBear

Brand Marks & Spencer Creative Agency Grey London Media Agency Mindshare
7

Samsung Galaxy S8 and S8+: Official Introduction

Brand Samsung Creative Agency Cheil Media Agency Starcom Worldwide
8

Heineken | Worlds Apart | #OpenYourWorld

Brand Heineken Creative Agency Publicis London Media Agency Mediavest Spark
9

EATKARUS – EDEKA Werbung #issso

Brand EDEKA Creative Agency Jung von Matt. Media Agency OMD
10

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