A rundown of the ads European viewers watched, liked and shared most on YouTube this year shows how advertisers have embraced creativity to tell stories and connect with consumers.

1

Wohne wie auch immo du willst! #fuerimmo | Vollversion | immowelt.de

Brand Immowelt Creative Agency FYFF AG Media Agency In-house
2

#MoreThanARefugee

Brand YouTube Spotlight Creative Agency We are social Media Agency Essence
3

Die Oster-Überraschung – #DerWahreOsterhase

Brand Netto Creative Agency Jung von Matt. Media Agency OMD
4

Clash of Clans: How Do We Get Over There? (Update Teaser)

Brand Supercell Creative Agency Barton F. Graf Media Agency In-house
5

John Lewis Christmas Ad 2017 - #MozTheMonster

Brand John Lewis Creative Agency adam&eveDDB Media Agency Manning Gottlieb OMD
6

OLX.ro - Indemnizatia de #bebebine

Brand OLX Creative Agency Saatchi & Saatchi + The Geeks Media Agency Conversion
7

M&S Christmas TV Ad 2017 | Paddington & The Christmas Visitor #LoveTheBear

Brand Marks & Spencer Creative Agency Grey London Media Agency Mindshare
8

Samsung Galaxy S8 and S8+: Official Introduction

Brand Samsung Creative Agency Cheil Media Agency Starcom Worldwide
9

Heineken | Worlds Apart | #OpenYourWorld

Brand Heineken Creative Agency Publicis London Media Agency Mediavest Spark
10

EATKARUS – EDEKA Werbung #issso

Brand EDEKA Creative Agency Jung von Matt. Media Agency OMD

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