The Ads Leaderboard highlights branded video ads that consumers choose to watch. In this edition for the first half of 2017, we meet brands that leverage YouTube as the video platform to share their story with the audience. As in previous leaderboards, we observe that users are willing to watch ads of longer duration, with 6 out of 10 videos being longer than 2 minutes. Moreover, we see how brands like Kit Kat and Maybelline utilize the influence of YouTube Creators to amplify their message, and make their users part of the brand story.

1

CHOCO CHOCEO - Ο χορός του διαλείμματος #zitotodialeimma | KITKAT Greece

Brand KITKAT Greece Creative Agency Spot JWT Media Agency Zenith Optimedia
2

ΑΛΦΑ | Ένα βήμα αρκεί για να έρθεις κοντά στους ανθρώπους σου

Brand ALFA BEER Creative Agency Soho Square Athens Media Agency Zenith Optimedia
3

Lacta - Από την αρχή - Επεισόδιο 2

Brand LACTA Creative Agency OgilvyOne Athens Media Agency Carat
4

Lacta - Από την αρχή - Επεισόδιο 3

Brand LACTA Creative Agency OgilvyOne Athens Media Agency Carat
5

#MoreThanARefugee

Creative Agency Flying Object
6

Aegean - Greece By Greeks | Γιάννης Αντετοκούνμπο

Brand AEGEAN AIRLINES Creative Agency OgilvyOne Athens Media Agency Carat / OgilvyOne Athens
7

Jumbo Σούβλα - Πάσχα 2017

Brand JUMBO Creative Agency Pollen Advertising Media Agency Pollen Advertising
8

Help a Dane - Greece

Brand DANISH CANCER SOCIETY Creative Agency NoA & Co Media Agency Kræftens Bekæmpelse
9

FIX HELLAS. Μία χώρα, μία μπύρα!

Brand FIX HELLAS Creative Agency McVictor & Hamilton Media Agency UM
10

Make it Girls - Phase 2: Makeup Challenge - The Unicorn Look | Maybelline NY Greece

Brand MAYBELLINE NY Creative Agency Digital Minds Media Agency Iprospect

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