Top of the ad leaderboard this month are Hatchimals, interactive eggs from which, after proper care, a nice plush animal hatches and becomes an interactive toy for kids: talks, dances, sings and responds to the touch. Second place goes to last month’s winner Biedronka for its promotional initiative encouraging children to eat more fruits and vegetables by rewarding them with the newest toys from “Gang Świeżaków”, a collection of fruit- and veggie-shaped plushies. In third place we have Lidl and their “Kuchnia Lidla” (“Lidl’s Kitchen”) channel – the ad feature tasty recipe for homemade nachos. The last two ads on the list belong to E. Wedel and its series promoting new cookie chocolate “Nie zjesz Cookie po cichu” (“You will not eat Cookie quietly”), featuring YouTuber Cyber Marian.

1

Jajka Hatchimals UNBOXING Open BOX

Brand Hatchimals Polska Creative Agency TalentMedia Media Agency TalentMedia
2

Gang Świeżaków 2

Brand Biedronka Creative Agency Duda Polska Media Agency MEC
3

Domowe NACHOS | DG & Kuchnia Lidla

Brand Lidl Creative Agency GPD Agency Media Agency Performance Media
4

Nie zjesz Cookie po cichu u tatuatora! W roli głównej: Cyber Marian

Brand E. Wedel Creative Agency agencja PZL & agencja J Media Agency Omnicom Media Group
5

Nie zjesz Cookie po cichu przed telewizorem! W roli głównej: Cyber Marian

Brand E. Wedel Creative Agency agencja PZL & agencja J Media Agency Omnicom Media Group

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