The Year-End YouTube Ads Leaderboard showcases the most engaging ads that people chose to watch. 2016 was a good year for Millidge and Doig, the beloved characters created for Orange PrePay in Romania. Not only they are celebrating 10 years of existence but they also get two positions in the annual list: we find them featured in two different ads, on the1st as well as on the 6th place. The animated friends were developed and named after their original animators, Reece Millidge and Stuart Doig. Millidge and Doig share one mouth between them and work together in order to send their messages to the world. They also stand for the true friendship making every ad very popular. J&B Romania rule this top with seven executions of the experimental content campaign "Blending Spirits". The campaign features famous Romanian singers in different musical challenges. The results? Out of the box cover versions of popular songs. We find these ads on the 2nd, 3rd, 4th, 5th, 7th, 9th and 10th place. And last but not least, the Romanian dairy brand "Covalact De Tara" occupies the 8th place in the annual list of most popular ads with the story of the already famous character "Coana Chiva". Enjoy!

1

PrePay Xmas 2015 – Actul 3

Brand Orange Creative Agency Wieden+Kennedy
2

Carla’s Dreams – Document (Cover COMA) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
3

Delia - Ceai, mami (cover DOC) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
4

Alina Eremia – Start Rec (cover CCSE) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
5

DOC - Da, mama (cover Delia) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
6

PrePay Summer – 10 ani cu Millidge si Doig

Creative Agency Wieden+Kennedy
7

Robin And The Backstabbers - E vina mea (Alex Velea Cover) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
8

Smântână Covalact de Țară

Brand Covalact De Tara Creative Agency Candiso
9

COMA – Sub Pielea Mea #eroina (Cover Carla’s Dreams) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD
10

Alex Velea - Sat dupa Sat (Robin & The Backstabbers cover) | Blending Spirits

Brand J&B Romania Creative Agency The HUB Partners/Vice Romania Media Agency OMD

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