Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week What’s on your 2025 marketing agenda? Here are our top tips What themes will be critical for marketers in 2025? From embracing AI as a business essential, to thinking beyond the traditional marketing funnel, discover top tips for your marketing in the year ahead. Feature of the week What’s on your 2025 marketing agenda? Here are our top tips What themes will be critical for marketers in 2025? From embracing AI as a business essential, to thinking beyond the traditional marketing funnel, discover top tips for your marketing in the year ahead. Consumer Insights Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet United Kingdom Article Article Unlock retail growth in 2025: How brands can stand out from the crowd Middle East & North Africa Article Article The fandom explosion: Why fans are your ticket to Ramadan 2025 success Europe, Middle East & Africa Collection Collection Ramadan 2025: Insights and inspiration from Europe, the Middle East, and Africa Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2025 Article Article How Google Search and YouTube make shopping easier (and more enjoyable) Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Global Article Article Travel 2040: 2.4 billion reasons to get excited about the future of travel Marketing Strategies & Innovations Article Article What’s on your 2025 marketing agenda? Here are our top tips Global Article Article AI is helping leading marketers drive outsized revenue. Here’s how Sub-Saharan Africa Case Study Case Study Performance: How Travelstart's shift from volume to value saw a 27% boost in revenue Middle East & North Africa Case Study Case Study Quality leads, big results: How one Saudi software company boosted ROI by 96% Case Study Case Study How educational content and AI fuelled 3X revenue growth for a tech startup Sub-Saharan Africa Article Article Media effectiveness: How CMOs can get CFOs to see marketing as a value driver United Kingdom Article Article Marketers: Here’s what your boss is prioritising right now Netherlands Case Study Case Study How Dutch retailer G-Star wove app-centric growth into the fabric of its business success In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 10 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
