Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 5 new MENA consumer trends to make your beauty brand pop in 2024 Beauty and personal care is big business in the Middle East and North Africa, with the market forecast to grow from USD $23.40 billion this year to USD $28.30 billion by 2028. Here are 5 emerging consumer trends to help your beauty brand take advantage of a burgeoning industry. Feature of the week 5 new MENA consumer trends to make your beauty brand pop in 2024 Beauty and personal care is big business in the Middle East and North Africa, with the market forecast to grow from USD $23.40 billion this year to USD $28.30 billion by 2028. Here are 5 emerging consumer trends to help your beauty brand take advantage of a burgeoning industry. Consumer Insights Europe, Middle East & Africa Article Article ‘The Ikea Effect’: Why people watch content that they’ve played a role in creating Europe, Middle East & Africa Article Article YouTube research: A shortcut to nab new shoppers Global Article Article Your 2023 guide to driving profitability and reaching new customers with Google Sub-Saharan Africa Article Article Retail in Africa: Consumers expect support in 3 areas United Kingdom Article Article The U.K. shopper in 2023: Key consumer trends to consider this peak retail season Middle East & North Africa Article Article Consumer research: Understanding emotions that power purchase decisions in MENA Romania Case Study Case Study Navigating complex conversion paths: Philips Domestic Appliances' Romanian success story Nordics & Benelux Visual Story Visual Story This is what a good omnichannel shopping experience looks like Marketing Strategies & Innovations Global Video Video Building privacy-first organisations Global Perspective Perspective 3 key measurement considerations to drive business growth in 2024 United Kingdom Article Article Diverse minds: Empowering neurodivergent individuals in the workplace and beyond Nordics & Benelux Case Study Case Study 36M products, 1 website: How 1 Dutch ecommerce brand reaches people with AI tools Middle East & North Africa Article Article Grab the attention of Gen Zs in MENA by getting your video ads to do these 3 things United Kingdom Report Report How scenario planning can help CMOs thrive in 2024 Poland Case Study Case Study How one Polish retailer turned its lowest selling products into success with AI Europe, Middle East & Africa Article Article The AI revolution in fashion: Here’s why retailers and consumers are excited In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 5 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 12 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 13 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 14 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
