Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week From letterbox to laptop promotions: How digital flyers can boost your impact 84% of consumers research deals online before shopping. See how retailers are shifting from paper leaflets to AI-powered solutions, like In-Store Promos, to find the right customers and drive footfall. Feature of the week From letterbox to laptop promotions: How digital flyers can boost your impact 84% of consumers research deals online before shopping. See how retailers are shifting from paper leaflets to AI-powered solutions, like In-Store Promos, to find the right customers and drive footfall. Consumer Insights Nordics & Benelux Case Study Case Study Search to stream: Discover L'Oréal Nordics’ beauty tech routine United Kingdom Perspective Perspective Thrill, treat, repeat: The power of retail that feels rewarding Middle East & North Africa Article Article Search and spend decoded: Google and Visa unpack the commerce landscape in the UAE and Saudi Sub-Saharan Africa Article Article Status, service, and brand values: Key shopping trends in Africa Case Study Case Study How Elkjøp supercharges loyalty: 8X user recognition with first-party data Middle East & North Africa Article Article Decoding Gen Z gamers: 4 ways to win their hearts and wallets Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Marketing Strategies & Innovations Central Eastern Europe Article Article How Unilever Greece won over short attention spans with AI tools Global Case Study Case Study 15% growth in 90 days: How AI revolutionised Epidemic Sound's marketing Europe, Middle East & Africa Article Article How Polish Sinsay maximised new customers in Germany and Italy with AI Sub-Saharan Africa Article Article Peak season 2025-2026: 3 must-do marketing priorities for South African retail Middle East & North Africa Case Study Case Study Igniting impact: Volkswagen's online-to-offline drive to success Global Perspective Perspective Finnish fintech to Europe's fastest growing company: A €1M per employee success story Global Perspective Perspective How native design lifts lasting recall: What Arla Foods learned about YouTube Shorts In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 9 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 13 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 6 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
