Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How Ikea engaged online shoppers in Greece to boost ad revenue by 7X Facing competition from furniture stores closer to customers' homes, Ikea sought to attract shoppers to both its online and physical stores. Its new strategy captured changing search behaviour and inspired customers to envision their dream homes. Feature of the week How Ikea engaged online shoppers in Greece to boost ad revenue by 7X Facing competition from furniture stores closer to customers' homes, Ikea sought to attract shoppers to both its online and physical stores. Its new strategy captured changing search behaviour and inspired customers to envision their dream homes. Consumer Insights Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Perspective Perspective AI, personalisation, and the future of shopping Nordics & Benelux Case Study Case Study From awareness to conversion: Matt Sleeps' full-funnel blueprint for Black Friday marketing Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet United Kingdom Article Article Unlock retail growth in 2025: How brands can stand out from the crowd Middle East & North Africa Article Article The fandom explosion: Why fans are your ticket to Ramadan 2025 success Europe, Middle East & Africa Collection Collection Ramadan 2025: Insights and inspiration from Europe, the Middle East, and Africa Marketing Strategies & Innovations Nordics & Benelux Case Study Case Study How Just Eat Takeaway.com predicts the impact of its marketing spend with these two ingredients Sub-Saharan Africa Article Article Lessons for app marketers in 2025: Full-funnel, customer lifetime value, and a switch to smart bidding Europe, Middle East & Africa Article Article Carbon footprint reporting: A new frontier of measurement for marketers Middle East & North Africa Article Article MENA marketing disrupted: Trends and predictions shaping the rest of 2025 United Kingdom Case Study Case Study Deeper than social: Marketing lessons on YouTube from the Sidemen Article Article 10 truths guiding Google’s media strategists in 2025 Article Article From the YouTube CEO: Neal Mohan’s big bets for 2025 Middle East & North Africa Case Study Case Study Not just a side dish: How Almarai's YouTube ads reached 29.4 million during Ramadan In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 10 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
