Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week No more seasonal dips: How Watery became top of mind for swimwear, year round Swimwear brand Watery wanted to be top of mind for potential customers all year round, so that's when they took the plunge and employed a multi-faceted YouTube strategy that was anything but shallow. Was it a success? Dive in and find out. Feature of the week No more seasonal dips: How Watery became top of mind for swimwear, year round Swimwear brand Watery wanted to be top of mind for potential customers all year round, so that's when they took the plunge and employed a multi-faceted YouTube strategy that was anything but shallow. Was it a success? Dive in and find out. Consumer Insights Nordics & Benelux Infographic Infographic Peak shopping 2024: From brand preference to visual search — what’s important to Nordic and Benelux shoppers Middle East & North Africa Article Article 4 retail peaks, 6 exciting weeks — here’s how MENA marketers can master them all Sub-Saharan Africa Case Study Case Study Cheers, Corona: Boosting awareness and conversions with YouTube Shorts Case Study Case Study How Pandora unlocks incremental value all holiday season long United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Central Eastern Europe Article Article Fun first, deals later: How Central and Eastern Europeans shop this peak season Nordics & Benelux Case Study Case Study Never miss a moment: How one fashion brand met YouTube trends with AI Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Marketing Strategies & Innovations Middle East & North Africa Article Article MENA marketers: Harness creativity to master peak season’s retail rollercoaster Central Eastern Europe Case Study Case Study How edtech company Preply attracted high-value learners globally Nordics & Benelux Article Article AI for climate resilience: How Nordic brands can use AI to help with information, optimisation, and prediction United Kingdom Perspective Perspective Pride and beyond: How brands are turning allyship into year-round advocacy Article Article New insights: How AI can bring more joy and less regret to consumer decision-making Article Article Cut through the AI noise with the “3 As” Perspective Perspective Curiosity, Search, and Ads in the AI era Article Article Use an agile approach to supercharge your marketing process In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
