“Great case studies and examples. It was very interactive and there was an actual draft plan to take away at the end. It was great to collaborate with the other teams and hear their thoughts.”
— Senior Manager, Performance Marketing
In this interactive, full-day workshop, together with your team and Google representative, you will:
- Explore audience signals, data-driven creatives, and the implications of contemporary trends
- Consider relevance and personalisation at scale
- Look at common use cases and reverse engineer real world examples
- Create a use case for your business and build a detailed plan to activate
- Outline a short narrative that sells your use case and project plan
Leave with:
- A multi-moment campaign brief based on a current marketing challenge
- An action plan outlining steps to bring the campaign to life and advance your organisation's digital maturity
The day in brief…
Sounds like the Lab for you? Ask your Google representative for more information.
