The world of marketing is always moving. And staying on top of the latest trends and developments can feel much like a job in itself.
In Think with Google Firestarters, Neil Perkin, founder of U.K. consultancy Only Dead Fish, helps marketers keep pace by delving into the minds of some of the most inspirational leaders in the industry.
From service design expert Lou Downe, to behavioural scientist Richard Shotton, and creative brand strategist Helen Edwards, guests on this show are both interested and interesting — and their wide-ranging perspectives shed a new, often provocative light on what it means to be a marketer in a time of constant change.
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Check out our latest episode with acclaimed brand, tone of voice, and copy consultant, Vikki Ross. She discusses the art of great copywriting, from how to define your brand’s voice, to why it’s crucial to make every word count.
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