
“The facilitators, the preparation and the content was exactly what was expected.”
— Head of Digital Platforms
In this interactive, full-day workshop, together with your team and Google representative, you will:
- Learn how to leverage analytics to resolve business challenges that can’t be addressed in existing UIs and identify potential partners for implementation
- Discuss specific marketing use cases with the AMA toolset and customer-owned cloud infrastructure, anchored in first-party data
- Look at common use cases and reverse engineer real world examples
- Create a use case for your business
- Build a detailed plan to activate the use case
- Outline a short narrative that sells the use case and project plan
Leave with:
- Bespoke project plan including the key components of scope, process, prerequisites, roles and responsibilities, tasks, and timelines
- Short narrative that sells the use case and project plan internally
The day in brief…

Sounds like the Lab for you? Ask your Google representative for more information.