https://www.thinkwithgoogle.com/intl/en-emea/Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.en-emeaMon, 19 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/travel-trends-2050-demand-ai/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Journey-to-2050_1600x900_thumbnail.width-600.jpg">New travel trends prove volume is no longer value. From agentic AI to domestic bookings, discover the strategic roadmap for future profitability.Mon, 19 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/travel-trends-2050-demand-ai/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/timeless-marketing-lessons-marabou/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-NE-3350---Mondelez-case-study-_-Thumbnail-.width-600.png">Want to see how a110 year old brand remains relevant today? Get a timeless marketing lesson from Swedish chocolate icon Marabou.Mon, 12 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/timeless-marketing-lessons-marabou/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/top-performing-youtube-genres-and-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600x900_TwG_US_2739_-_Top-performing_creative.width-600.png">Google’s Official Digital Marketing Publication. Explore a study on top-performing genres and ads for proven ways to strategize for YouTube in 2026.Fri, 09 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/top-performing-youtube-genres-and-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/digital-transformation/marketing-predictions-guide-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Thumbnail_1600.width-600.png">Google’s Official Digital Marketing Publication. Discover marketing predictions from industry leaders to guide your 2026 strategy.Fri, 09 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/digital-transformation/marketing-predictions-guide-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-powered-search-behavior/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_US_2750_-_5_AI_search_behaviors_that_have_.width-600_eoWdgTM.png">Google’s Official Digital Marketing Publication. Explore how AI-powered search is changing consumer behavior and what these moments mean for your business.Fri, 09 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-powered-search-behavior/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-marketing-strategy-for-streaming/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_US_2707_-_CMO_Profile__Kim_Granito___Disen.width-600_l8NQUEE.png">Google’s Official Digital Marketing Publication. Discover how AMC Networks CMO Kim Granito applies an AI marketing strategy to reshape streaming marketing.Fri, 09 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-marketing-strategy-for-streaming/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/digital-transformation/gemini-workplace-productivity-tips/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_ProductivityTips_1600x900_thumbnail.width-600.jpg">Boost your workflow with AI. Google’s productivity expert Laura Mae Martin shares five simple tips using Google’s Gemini and Workspace apps to save time every day.Mon, 05 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/digital-transformation/gemini-workplace-productivity-tips/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/ocado-retail-youtube-demand-gen-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-UK-1345---Ocado-case-study-_-Thumbnail-160.width-600.png">Discover how Ocado Retail switched to an "always-on" YouTube Demand Gen strategy to drive a 4.5X performance lift and a 73% drop in CPA.Mon, 05 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/ocado-retail-youtube-demand-gen-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/2026-moments-youtube-advertising/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TWG_YT_3Ways_thumbnail_1600x900.width-600.jpg">Marketers: Start planning for 2026's major events, including the men’s World Cup. Discover 3 new ways to align your brand with the action on YouTube.Mon, 05 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/2026-moments-youtube-advertising/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/marketing-data-governance-ai-skill/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_NE_3352_-_Data_Governance___thumbnail_1600.width-600.png">Don’t get left behind in 2026. Upskill your marketing team with these data governance competencies and ensure bad data doesn’t kill your ROI.Thu, 01 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/marketing-data-governance-ai-skill/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/generative-ai-brand-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_1-min.width-600.png">Google’s Official Digital Marketing Publication. Explore how generative AI is shifting advertising from rigid rules to adaptive, human-centric brand strategies.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/generative-ai-brand-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/nano-banana-pro-for-cmos/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_e6Hf0G6.width-600.png">Google’s Official Digital Marketing Publication. Discover how Nano Banana Pro can help CMOs streamline creative production and resolve marketing bottlenecks.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/nano-banana-pro-for-cmos/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/management-and-culture/mckinsey-cmo-study-interview/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_z6ZS4ad.width-600.png">Google’s Official Digital Marketing Publication. Explore this interview with the McKinsey study authors to understand evolving CMO responsibilities.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/future-of-marketing/management-and-culture/mckinsey-cmo-study-interview/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/youtube-trends-for-brand-marketing-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_1_FC7UywT.width-600.png">Google’s Official Digital Marketing Publication. Explore three YouTube trends and learn how to refine your brand’s marketing strategy for 2026.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/youtube-trends-for-brand-marketing-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-acceleration-creative-timeline-production-cycle/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-US-2738---WPP-AI-Powered-creativity-_-Dise.width-600_wZDg3tQ.jpg">Google’s Official Digital Marketing Publication. Discover how WPP leverages AI acceleration to streamline the creative timeline and shorten the production cycle.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-acceleration-creative-timeline-production-cycle/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/salvation-army-ai-retail-campaign/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600x900_TwG_US_2746_-_How_BarkleyOKRP_and_The.width-600.png">Google’s Official Digital Marketing Publication. Discover how The Salvation Army used AI to drive store visits in an innovative retail campaign.Wed, 17 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/salvation-army-ai-retail-campaign/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/cee-marketing-lessons-brands-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_CEE_025_1600x900.width-600.jpg">Marketers in Central and Eastern Europe share their top 2026 lessons: low-budget video, raising awareness, and attracting high-value customers.Fri, 12 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/cee-marketing-lessons-brands-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ooredoo-qatar-mustafa-peracha-5-ai-lessons-mena/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG_MENA_016_-_Zero_legacy_maximum_efficiency_.width-600.png">5 AI lessons from Ooredoo Qatar’s Mustafa Peracha: AI is an equaliser, prioritise productivity, deploy sensitively, beat research paralysis, & unlock new revenue.Fri, 12 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ooredoo-qatar-mustafa-peracha-5-ai-lessons-mena/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/app-and-mobile/property-finder-tcpa-strategy-4x-high-quality-installs/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_x30LhxS.width-600.png">Property Finder moved from a volume-based CPI strategy to a value-driven tCPA one, boosting high-quality app installs by 4.7X & driving superior leads in a competitive market.Fri, 12 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/app-and-mobile/property-finder-tcpa-strategy-4x-high-quality-installs/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/search-trends-marketing-takeaways/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/thumb_1600_x_900_px_8BW4dkd.width-600.png">Google’s Official Digital Marketing Publication. Explore top search trends and marketing takeaways for your 2026 marketing strategy.Tue, 09 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/search-trends-marketing-takeaways/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/youtube-christmas-ads-leaderboard-2025-uk-strategies/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/th_TfFTGdh.width-600.jpg">Who topped the 2025 YouTube Christmas Ads Leaderboard? Google's Sophie Neary reveals how brands drove 919M views using Shorts and phased content strategies.Fri, 05 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/youtube-christmas-ads-leaderboard-2025-uk-strategies/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/2026-sports-culture-youtube/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Lookahead_Cal_1600x900_Thumbnail.width-600.jpg">2026 is a huge year for sports and culture. Discover how to leverage YouTube creators and ad solutions to connect with fans during these major events.Thu, 04 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/2026-sports-culture-youtube/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/marketing-mix-model-meblobranie-sales/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-CEE-023---Meblobraine---Thumbnail.width-600.png">How marketing mix model helped a Polish garden furniture retailer sell in any weatherWed, 03 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/marketing-mix-model-meblobranie-sales/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-marketing-campaign-guide/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/thumbnail_it.original.width-600.jpg">See how AI tools like Gemini, Imagen, and Veo build, create, and measure a full marketing campaign from the ground up. Get the campaign blueprint.Mon, 01 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/ai-marketing-campaign-guide/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/thumbnail_1600x900_V2.width-600.jpg">Google experts share key 2026 predictions. Prepare for major shifts in AI, customer behaviours, and creative participation. Discover the trends now.Mon, 01 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2026/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/carlsberg-lumen-consumer-attention-model/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-NE-3347---Carlsberg-case-study-_-thumbnail.width-600.png">Not all views are equal: Carlsberg and Lumen’s attention studyWed, 26 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/carlsberg-lumen-consumer-attention-model/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/q5-holiday-shopper-insights/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1600_x_900_px_4zclRcd.width-600.png">Google’s Official Digital Marketing Publication. Explore 5 holiday shopper insights that prove why you need to stay engaged with Q5 marketing.Wed, 26 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/q5-holiday-shopper-insights/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/paylocity-high-value-b2b-leads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-US-2720---Unlocking-high-value-B2B-leads--.width-600.png">Google’s Official Digital Marketing Publication. Discover how Paylocity unlocked high-value, sales-qualified B2B leads with AI-powered bidding.Thu, 20 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/paylocity-high-value-b2b-leads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/cmo-insight-board-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-US-2728---Corporate-Boards-in-the-AI-Era-_.width-600.png">Google’s Official Digital Marketing Publication. Discover why CMO insights in the boardroom are essential for effective strategy and planning.Thu, 20 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/automation/cmo-insight-board-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/cracking-the-conversion-code-3-design-secrets-that-make-people-hit-buy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-MENA-014---Cracking-the-conversion-code--3.width-600.png">Cracking the conversion code: 3 design secrets that make people hit ‘buy’Tue, 18 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/cracking-the-conversion-code-3-design-secrets-that-make-people-hit-buy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed