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Feature of the week

Apps are booming: Here's how retailers can capture profitable demand

App users shop more and spend more, yet investment in promotion is often a low priority within marketing plans. Discover three strategic imperatives to capture growing demand.

Consumer Insights

Measurable action: How agencies are using creativity to inspire social change

Measurable action: How agencies are using creativity to inspire social change

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Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

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What the YouTube Culture and Trends Report reveals about the future of video

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

What’s next for travel? 3 actions to meet changing consumer demand

What’s next for travel? 3 actions to meet changing consumer demand

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Interactive Feature

A (Snackable) Future of Retail Report

Interactive Feature

Sustainability and the U.K. Consumer

A black-and-white photo shows an individual looking at their laptop and holding a credit card, ready to make an online purchase. Overlaid on top of the laptop is a stylised translucent yellow icon of a shopping bag.

Retail playbook: Everything you need for the key shopping moments in 2021

Marketing Strategies & Innovations

Two people interact with online privacy tools.

Privacy Sandbox: The future of privacy — and how you can prepare

A stylised illustration of a person browsing their phone from bed with a black cat curled up at their feet, and a red heart above them. A smartphone screen displaying products can be seen in the background.

The secrets to creating an app that customers will love

A black-and-white photo of two individuals inside a store: a woman wearing a face mask speaks with a male employee in a face mask and shop apron. Overlaid on top of the image is a stylised translucent yellow tick pointing upwards.

Understanding the power of inclusive photography

How 4 advertisers use automation and visual search to keep pace with consumer change

How 4 advertisers use automation and visual search to keep pace with consumer change

Stronger together: How finance and marketing should collaborate to maximise profitable demand-Thumbnail

Stronger together: How finance and marketing should collaborate to maximise profitable demand

A man draws a squiggly red line with a life-size pencil. In the background, a YouTube video plays next to an active comment feed.

Scrap these 5 creative assumptions for better YouTube ads

British Vogue’s Editor-in-Chief: Why your brand needs a multitude of diverse voices

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Restoring retail: The divergent rules to drive online and offline traffic

Tools

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.