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Search Automation

Feature of the week

As consumer decision-making gets more complex, automation helps to simplify

While many marketers question ‘giving up control’ due to automation – it can unlock time for more high-value strategic thinking. Learn more about the benefits of implementing automation into your marketing strategy.

Local picks

United Kingdom Case Study
How BT put brand safety and suitability first — and doubled its reach
Case Study

How BT put brand safety and suitability first — and doubled its reach

United Kingdom Case Study
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Case Study

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

United Kingdom Article
The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour
Article

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

United Kingdom Case Study
Changing channels: How EE used econometrics to inform its pivot to online video
Case Study

Changing channels: How EE used econometrics to inform its pivot to online video

United Kingdom Article
In 2021, wellness is ‘always on’ — here are 5 ways brands can stay ahead
Article

In 2021, wellness is ‘always on’ — here are 5 ways brands can stay ahead

United Kingdom Article
Making mobile a priority: 5 steps for a successful digital transformation
Article

Making mobile a priority: 5 steps for a successful digital transformation

United Kingdom Collection
Get the latest U.K. strategic insights to help inform your marketing_THUM
Collection

Get the latest U.K. strategic insights to help inform your marketing

Global insights

Europe, Middle East & Africa Article
An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.
Article

Searching for the way

Europe, Middle East & Africa Article
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Article

Accelerating behaviours: What Search trends tell us about changing consumer habits

Article
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Article

3 things CMOs should think about when it comes to putting privacy first

Global Article
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Article

5 keys to creating value with first-party data

Global Article
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Article

Investing in creativity: A necessity for business transformation

Perspective
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Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

15 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Collections

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Collections

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Collections

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.