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Consumer Insights

Top digital marketing trends and predictions for 2023

We asked over 10,000 people in the U.K. how their identity informs what they watch

Searches are getting more specific. This can help you spot early intent

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

Demystifying automation: The most common myths debunked

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

How U.K. consumers are seeking to control the controllables — and what this means for marketers

Privacy as a spark for growth: How a fintech pioneer future-proofed its app campaign measurement

People take their privacy more seriously than you’d expect — brands should too

Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

How programmatic advertisers can fundamentally reimagine the way they build audiences

Inside the Google media team’s cookieless measurement tool kit

What the latest Search innovations mean for marketers

How automation is changing marketing

How Bayer used machine learning to predict cold and flu trends

New trend: Long attention spans for long-form videos

2012 to 2022: What a decade of insights has taught us

3 insights about finance and inflation from Google Search trends

Top digital marketing trends and predictions for 2023

How U.K. consumers are seeking to control the controllables — and what this means for marketers

New trend: Long attention spans for long-form videos

3 insights about finance and inflation from Google Search trends

The ultimate U.K. seasonal retail calendar to help plan for the year ahead

Soothing videos: The surprising trend capturing Gen Z’s attention

How to clean up the messy business of e-commerce returns

Socialising and travel search trends: Google data analysts reveal all

Summer reading to prepare marketers for the most important time of the year

Google Search trends 2022: Searches are driven by heightened emotions

People take their privacy more seriously than you’d expect — brands should too

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

Where your first-party data strategy needs to be by 2023

Ask a researcher: Here’s what people really think about online privacy

How Google’s in-house marketers are adapting to a shifting privacy environment

The all-new marketer’s playbook for delivering performance and privacy

You need a privacy-centric organisation. Here’s how to build it

Power and privacy: How this European energy firm combines data protection and performance

Want to hire the right privacy team? Ask these interview questions

How marketers can deliver relevant ads with first-party data and machine learning

Demystifying automation: The most common myths debunked

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

How programmatic advertisers can fundamentally reimagine the way they build audiences

How automation is changing marketing

How Bayer used machine learning to predict cold and flu trends

Bidding for success: New ways to find your most valuable customers

Consolidated campaigns. Concrete results. This is the future of ads

How 3 agencies use automation to improve client outcomes and empower talent

How conversion modelling improves your marketing with new sources of measurement data

4 steps to future-proof your programmatic strategy

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks

5 key marketing themes from our most-read articles of 2022

Agility often starts with breaking down silos. Here are 3 things to get right

Sustainable marketing: How CMOs are taking an active role in driving change

How to build collaboration equity in your hybrid workplace

Why we should rethink accessibility as customisation

The top 10 most-read articles on Think with Google U.K. in 2021

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Why marketers are missing worlds of content people want — and how to change that

Why Starling banked on a creator partnership to drive the conversation on sustainability

How British Vogue breaks the internet with its cover reveals

Strategies to hook viewer attention in YouTube ads

Supercharge your YouTube strategy — 4 lessons from award-winning U.K. campaigns

What year-end YouTube trends say about where we are and where we’re heading

We asked over 10,000 people in the U.K. how their identity informs what they watch

Accessibility: The missing key to connect with customers

It’s time to build more disability-inclusive media

How Booking.com is breaking down barriers for LGBTQ+ travellers

Pride means business: The importance of creating LGBTQ+ inclusive spaces in store and online

What inclusive customer experiences really look like for Calvin Klein

Creating marketing that positively represents plus-size people

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