Insights, data,
research & tools.
Designed to educate.
Made to inspire.

The next billion users: trivago embrace Progressive Web Apps as the future of mobile

Everything Starts with a Search

How Duracell Created One of the Top YouTube Bumper Ads: 1 Campaign Success Story, 3 Viewpoints

Play the Happy Bird Game and Watch Data-Driven Creative Take Flight

Reflections from Edinburgh TV Festival: Bringing Advertisers to the front line of a Content Revolution

Twitter Turns Trending Stories into YouTube Ads within Minutes of Breaking

Emotion Analytics: A Powerful Tool to Augment Gut Instinct

The Need for Speed: Evaluating the Perception and Reality of Speed on the Mobile Web

Mobile Site Speed Playbook

Maltesers - MARS & Nestle: Taking Long-Established Brands into the Digital Age

Kempinski Hotels Build a Fast, Responsive Website Using Insights from Google’s Site Speed Tools

Red Bull Turns Dance Moves Into 3D Art With Google’s Tilt Brush

Booking.com Makes Last Minute Travel Easier on Mobile

AI: 3 Ways to Unlock Trust in Tech & Why Diversity is the Key

YouTube Works for Brands in Partnership with APG

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Resources & Tools

Advertising Channels

Insights & Trends

Understand the shifts in consumer behaviours, needs, and beliefs that will help you unlock fresh insights to drive your business and marketing strategy.

Insights & Trends

Tools for Marketers

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.