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Feature of the week

Vodafone: Dialling up success with a new global approach to digital

Three years into an ambitious digital marketing transformation, Vodafone’s Global Marketing and Brand Director, Nikos Vlachopoulos, explains how the telecom operator is unlocking the power of first-party data.

Consumer Insights

United Kingdom Article
Predicting the unpredictable: How automation can help U.K. retailers this Christmas- Thumbnail
Article

Predicting the unpredictable: How automation can help U.K. retailers this Christmas

Video
Create Effective YouTube Ads with Nacia Walsh and Pei Ling Ho, Global Creative Director, Google Creative Works
Video

How to think about building effective ads for YouTube

Watch now
Global Perspective
How PepsiCo uses first-party data to build direct relationships with consumers- Thumbnail
Perspective

How PepsiCo uses first-party data to build direct relationships with consumers

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Europe, Middle East & Africa Article
An illustrated gif of a tear away calendar, showing frames depicting this year’s holiday shopping trends: a Black woman wearing a face mask as she is holiday shopping as early as June, a white man wearing a face mask in a shop with stock shortages, a whit
Article

3 early holiday shopping trends for the 2021 festive season

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Europe, Middle East & Africa Article
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Article

We asked 7,000 Europeans about ads and privacy. Here’s what they told us

Marketing Strategies & Innovations

Article
A Black man with white hair and a white beard wearing casual clothes reviews his company’s 2022 measurement plan from a mobile phone.
Article

Is your measurement plan ready for 2022?

Global Article
A woman with long hair sits on the floor, legs outstretched, and evaluates which marketing mix model will work best for her brand.
Article

Marketing mix models are rooted in science, but also need a touch of art

Video
Optimize Your Mobile Experience with Nacia Walsh and Adrienne Clem, Director of Search Ads Growth and Optimization at Google
Video

How to think about improving mobile site speed

Watch now
Article
Two people of color wearing casual clothes discuss how paid and organic data integration can improve search results and their business.
Article

How to improve ROI by connecting organic and paid search

Video
Measure Your Marketing Effectiveness with Nacia Walsh and Karen Stocks, Managing Director, Global Measurement Solutions at Google
Video

How to think about building a marketing measurement plan

Watch now
Global Article
A Black woman shops for groceries while analytics track her customer lifetime value.
Article

Important lessons for embracing customer lifetime value

Europe, Middle East & Africa Article
Woman looks at her phone, with illustrations indicating her online customer journey from researching to making a final purchase.
Article

Mobile momentum: What we’ve learned from user tests with over 200 brands

United Kingdom Case Study
How Farfetch is using Search data to inform its future e-commerce success
Case Study

How Farfetch is using Search data to inform its future e-commerce success

Tools

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.