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A woman with long black hair is holding a suitcase and scrolling on a life-size mobile phone. Visible on the screen are 3 plane icons with copy lines to the right of each plane. A blue, diagonal upwards facing arrow overlays the phone.

Flights to anywhere: How U.K. consumers are changing the way they plan their travel

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland -THM

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland

Going granular: How Vodafone U.K. identified what’s driving results on YouTube - thumbnail

Going granular: How Vodafone U.K. identified what’s driving results on YouTube

Insights and AI: How U.K. agencies are delivering creative success - Thumbnail

Insights and AI: How 2 U.K. agencies are delivering creative success

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

In black and white, a life-size vintage TV with an analog watch on the screen; a red digital video player overlays. To the left, a thumbs up or ‘like’ icon. To the right, a woman in high-waisted trousers has an arm stretched towards the TV’s controls.

What marketers can learn from luxury brands’ use of nostalgia

Sustainable behaviours: How U.K. marketers can make a difference

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A person with long black hair looks at a mobile phone. To the left, a life-size search bar with a green recycling icon overlay. Around it, an internet symbol, a factory inside a speech bubble, and a wind turbine icon.

How Lucy & Yak and Duracell are helping U.K. shoppers make more sustainable choices

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Two overlapping internet browser icons. One has an open book on its screen; the other, a globe. To the left, a woman with one arm stretched out touches the pages of the book. A green recycling symbol overlays the browsers.

Shifting from stories to substance: Here’s what’s next for sustainable marketing

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMOs handbook

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

9 free online courses to elevate your digital marketing and leadership skills - thumb

9 online courses to elevate your digital marketing and leadership skills

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

The power of introverts in marketing

A woman with long black hair is holding a suitcase and scrolling on a life-size mobile phone. Visible on the screen are 3 plane icons with copy lines to the right of each plane. A blue, diagonal upwards facing arrow overlays the phone.

Flights to anywhere: How U.K. consumers are changing the way they plan their travel

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland -THM

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

In black and white, a life-size vintage TV with an analog watch on the screen; a red digital video player overlays. To the left, a thumbs up or ‘like’ icon. To the right, a woman in high-waisted trousers has an arm stretched towards the TV’s controls.

What marketers can learn from luxury brands’ use of nostalgia

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

How U.K. consumers are seeking to control the controllables — and what this means for marketers - Thumbnail

How U.K. consumers are seeking to control the controllables — and what this means for marketers

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

New trend: Long attention spans for long-form videos

3 insights about finance and inflation from Google Search trends

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

Sustainable behaviours: How U.K. marketers can make a difference

A person with long black hair looks at a mobile phone. To the left, a life-size search bar with a green recycling icon overlay. Around it, an internet symbol, a factory inside a speech bubble, and a wind turbine icon.

How Lucy & Yak and Duracell are helping U.K. shoppers make more sustainable choices

9 free online courses to elevate your digital marketing and leadership skills - thumb

9 online courses to elevate your digital marketing and leadership skills

The power of introverts in marketing

Ritratto in bianco e nero di Huda Kattan

Huda Beauty founder shares her five leadership lessons

Steven Bartlett, pictured in black and white from the chest up. He has dark skin, short hair, a trimmed beard and is wearing a track jacket. To the right, a green overlay of three arrows pointing upwards. The middle arrow is taller than the other two.

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

Black and white photo of Bozoma Saint John, Global Marketing Executive and Author inside a black circle. Over her, three large blue lines overlay.

Why global marketing executive Bozoma Saint John celebrates bold decisions

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead - Thumbnail

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty-thm

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

Neil Perkin pictured from the chest up, in black and white. To the left, a blue life-sized microphone overlay. To the right, two square frames, one with a megaphone icon inside and the other with a lightbulb icon.

Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Future Ready: Artificial Intelligence with Katie Couric and Google SVP James Manyika. Couric has light brown hair, light skin, and wears a coral pantsuit. Manyika has a shaved head, dark skin, and wears a black jacket, collared shirt, and black pants.

What the impact of AI means for businesses with Katie Couric and James Manyika

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

Demystifying automation: The most common myths debunked

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

Amy Yu, managing director & global partner of Labelium is pictured from the shoulders up. She is has light skin and shoulder-length black hair with bangs. She wears a dark V-neck dress with short sleeves.

How automation is changing marketing

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How brands can break down barriers at this year’s Women’s World Cup - Thumbnail

How brands can break down barriers at this year’s Women’s World Cup

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

A cat watches a YouTube video of fish swimming around coral reefs on a laptop screen.

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Why Starling banked on a creator partnership to drive the conversation on sustainability-thm

Why Starling banked on a creator partnership to drive the conversation on sustainability

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

From left to right, in black and white: books, a cup with pencils, a computer desktop screen, and a plant. On the computer, a paused video of a football player kicking a ball that shoots out of the screen. The video frame is red.

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

We put 10 privacy practices to the test. Here’s what we learned

A data-privacy team can support your privacy transformation. Here’s how

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

Where your first-party data strategy needs to be by 2023 - thumbnail v2

Where your first-party data strategy needs to be by 2023

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

There are many misconceptions around gaming and gamers. Discover how Trailmix works to represent a wider audience by designing more inclusive games.

How cosy narratives help Trailmix address DEI in gaming

We asked over 10,000 people in the U.K. how their identity informs what they watch - thumbnail v1

We asked over 10,000 people in the U.K. how their identity informs what they watch

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

Pride means business: The importance of creating LGBTQ+ inclusive spaces in store and online - Thumbnail

Pride means business: The importance of creating LGBTQ+ inclusive spaces in store and online

Actor, author, and advocate Selma Blair, a woman with light skin and short, light hair, TK TK TK.

It’s time to build more disability-inclusive media

How Booking.com is breaking down barriers for LGBTQ+ travellers

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