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Feature of the week

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Sheba is helping consumers to fund coral reef restoration and save fish simply by watching its YouTube videos. Discover the story behind an innovative campaign that is (literally) putting “hope on the map”.

Feature of the week

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Sheba is helping consumers to fund coral reef restoration and save fish simply by watching its YouTube videos. Discover the story behind an innovative campaign that is (literally) putting “hope on the map”.

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