Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Vodafone: Dialling up success with a new global approach to digital Three years into an ambitious digital marketing transformation, Vodafone’s Global Marketing and Brand Director, Nikos Vlachopoulos, explains how the telecom operator is unlocking the power of first-party data. Consumer Insights United Kingdom Article Article Predicting the unpredictable: How automation can help U.K. retailers this Christmas Video Video How to think about building effective ads for YouTube Global Perspective Perspective How PepsiCo uses first-party data to build direct relationships with consumers Global Article Article 3 surprising ways people prioritise sustainability in the wake of the pandemic Europe, Middle East & Africa Article Article 3 early holiday shopping trends for the 2021 festive season Global Article Article Holiday travel will look different this year. Here’s how marketers can be ready Europe, Middle East & Africa Article Article We asked 7,000 Europeans about ads and privacy. Here’s what they told us Marketing Strategies & Innovations Article Article Is your measurement plan ready for 2022? Global Article Article Marketing mix models are rooted in science, but also need a touch of art Video Video How to think about improving mobile site speed Article Article How to improve ROI by connecting organic and paid search Video Video How to think about building a marketing measurement plan Global Article Article Important lessons for embracing customer lifetime value Europe, Middle East & Africa Article Article Mobile momentum: What we’ve learned from user tests with over 200 brands United Kingdom Case Study Case Study How Farfetch is using Search data to inform its future e-commerce success Tools Find My Audience Find My Audience Go beyond demographics to find who matters most to your business. Grow My Store Grow My Store Assess your retail website’s customer experience—and improve it. Test My Site Test My Site Test your mobile site speed and deliver a better experience. Google Trends Google Trends Gauge consumer search behavior with real-time search trends.