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Search Automation

Feature of the week

As consumer decision-making gets more complex, automation helps to simplify

While many marketers question ‘giving up control’ due to automation – it can unlock time for more high-value strategic thinking. Learn more about the benefits of implementing automation into your marketing strategy.

Local picks

Europe, Middle East & Africa Article
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Article

Searching for the way

Europe, Middle East & Africa Article
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Article

Accelerating behaviours: What Search trends tell us about changing consumer habits

United Kingdom Case Study
How BT put brand safety and suitability first — and doubled its reach
Case Study

How BT put brand safety and suitability first — and doubled its reach

United Kingdom Case Study
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Case Study

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

United Kingdom Article
The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour
Article

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

United Kingdom Case Study
Changing channels: How EE used econometrics to inform its pivot to online video
Case Study

Changing channels: How EE used econometrics to inform its pivot to online video

Global insights

Article
In a black and white illustration a woman of color interacts with a larger-than-life, red gear wheel that appears to turn an ovoid track with icons representing video views, user likes, and advertiser spending.
Article

Inside Google Marketing: How we (finally) proved the value of influencer marketing

Global Perspective
In the center of a line drawing, a larger than lifesize TV displays a YouTube play icon. To the left of the TV screen, a man sits sideways in a chair and points to a megaphone at the right of the screen, as if directing a film.
Perspective

Inside Google Marketing: How Media Lab maximises YouTube video ad results

Article
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Article

3 things CMOs should think about when it comes to putting privacy first

Global Article
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Article

5 keys to creating value with first-party data

Global Article
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Article

Investing in creativity: A necessity for business transformation

Global Article
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Article

What Google execs around the world learned from navigating the pandemic

Perspective
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Perspective

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Global Article
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Article

‘Slow living’: The new fast-rising consumer trend

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

15 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Collections

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Collections

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Collections

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.