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Feature of the week

Year in Search 2021

This year saw priorities, cultural interests, and habits change all over the world. Explore the top search trends of 2021 to get your brand ready for the year ahead.

Consumer Insights

United Kingdom Visual Story
Connected: What do we mean when we say TV? - v2
Visual Story

Connected: What do we mean when we say TV?

United Kingdom Article
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Article

The top 10 most-read articles on Think with Google U.K. in 2021

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
Article

What 2021 Search trends mean for your digital strategy

Europe, Middle East & Africa Perspective
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Perspective

Top digital marketing trends and predictions for 2022

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re heading

Article
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Article

How to plan your marketing strategy for 2022

Global Article
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Article

Unlocking growth: Why U.K. retailers should think globally this festive season

Marketing Strategies & Innovations

Article
How conversion modeling improves your marketing with new sources of measurement data
Article

How conversion modelling improves your marketing with new sources of measurement data

Europe Case Study
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Case Study

Power and privacy: How this European energy firm combines data protection and performance

United Kingdom Article
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Article

What next for marketers? 5 lessons from a year of change

United Kingdom Article
Inside Google Marketing: How we’re rethinking our approach to diversity- Thumbnail
Article

Inside Google Marketing: How to make teams more inclusive

United Kingdom Case Study
Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map
Case Study

Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map

United Kingdom Article
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Article

How shoppable video is shaping the future of retail

Article
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Article

5 ways brands are talking about sustainability without risking greenwashing

Article
Multimodal search brings together Google Lens, Google Search, and voice search. A mobile phone camera points at a broken hex nut and Search offers help across the web.
Article

What the latest changes to Google Search will mean for advertisers

Tools

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Open
An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

Open
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Test My Site

Test your mobile site speed and deliver a better experience.

Open
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Google Trends

Gauge consumer search behavior with real-time search trends.

Open
See all tools