For consumer insights, industry perspectives and creative inspiration.
Google’s Jonathan Alferness advises brands to develop a single view of the user, create frictionless mobile experiences and win the moments that matter.
The traditional funnel is dead. “We have to offer a consistent experience tailored to the device that the customer is using in that moment.”
YouTube Ads Leaderboard
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
Learn how Google's Media Lab leverages programmatic to improve efficiency, build better creative, and increase ad relevence.
Some of the insights that caught our eye from the 2015 UK Consumer Barometer.
Using a YouTube channel to house original and engaging content, Pepsi Max's 'Unbelievable' campaign connected with a new generation of cola drinkers
Video of MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.