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Feature of the week

7 trends that will make you rethink your Christmas strategy

With the pandemic's impact set to be felt from Black Friday to the post-Christmas sales, we explore the 7 key trends that should shape every retailer’s strategy this Christmas.

Local picks

United Kingdom Article
Article

How data is making the business case for sustainable fashion

United Kingdom Article
Article

3 ways to boost your Christmas advertising: Your marketing cheat sheet

United Kingdom Article
Article

The future of fashion: 3 emerging trends from the coronavirus pandemic

United Kingdom Article
Article

The growing importance of video game ‘watchers’ and how to engage them

United Kingdom Article
Article

6 key marketing trends changing the gaming industry

Article
Article

The future of retail: 3 trends to inform your strategy over the next 5 years

Collection
Collection

Resources and insights to help you navigate uncertain times

Collection
Collection

Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

Global insights

Article
Article

How physical stores can benefit from the surge in online shopping

Article
Article

5 digital marketing predictions for a post-pandemic economic recovery

Article
Article

Rethink ready: How to prepare your business for what’s next

Article
Article

Search insights from Google Trends: 4 behavioural shifts that have changed retail

Article
Article

How people decide what to buy lies in the “messy middle” of the purchase journey

Collection
Collection

The Update

Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

Interview
Interview

The Think with Google Podcast

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

5 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Find My Audience

Go beyond demographics to find who matters most to your business.

Market Finder

Get data and insights to identify your next global markets.

Test My Site

Test your mobile site speed and deliver a better experience.

Google Trends

Gauge consumer search behavior with real-time search trends.