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Feature of the week

What the YouTube Culture and Trends Report reveals about the future of video

In a world full of screens, what people watch gives us a window into what they care about. Discover the emerging global trends shaping the U.K.'s behaviour in the YouTube Culture and Trends Report.

Consumer Insights

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Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

What’s next for travel? 3 actions to meet changing consumer demand

What’s next for travel? 3 actions to meet changing consumer demand

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Interactive Feature

A (Snackable) Future of Retail Report

Interactive Feature

Sustainability and the U.K. Consumer

A black-and-white photo shows an individual looking at their laptop and holding a credit card, ready to make an online purchase. Overlaid on top of the laptop is a stylised translucent yellow icon of a shopping bag.

Retail playbook: Everything you need for the key shopping moments in 2021

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

Get the latest U.K. strategic insights to help inform your marketing_THUM

Get the latest U.K. strategic insights to help inform your marketing

Marketing Strategies & Innovations

A man draws a squiggly red line with a life-size pencil. In the background, a YouTube video plays next to an active comment feed.

Scrap these 5 creative assumptions for better YouTube ads

British Vogue’s Editor-in-Chief: Why your brand needs a multitude of diverse voices

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Restoring retail: The divergent rules to drive online and offline traffic

Driving results: How Formula 1 is reshaping the fan experience in the digital world

Driving results: How Formula 1 is reshaping the fan experience in the digital world

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British Vogue’s vision for video: How the fashion title is winning on YouTube

Incrementality and innovation: How ASOS is driving growth on a global scale

Incrementality and innovation: How ASOS is driving growth on a global scale

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

How BT put brand safety and suitability first — and doubled its reach

Tools

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.