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Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

How store closures impacted U.K. shopping behaviour

Learn how the U.K. consumer has evolved after store closures. Read the latest research on shopping behaviour.

Consumer Insights

United Kingdom Article
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Article

The shifting behaviours of fashion and beauty consumers in the U.K.

United Kingdom Visual Story
Connected: What do we mean when we say TV? - v2
Visual Story

Connected: What do we mean when we say TV?

Europe, Middle East & Africa Perspective
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Perspective

Top digital marketing trends and predictions for 2022

Global Visual Story
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Visual Story

Year in Search 2021

United Kingdom Article
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Article

The top 10 most-read articles on Think with Google U.K. in 2021

Global Article
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Article

What 2021 Search trends mean for your digital strategy

Marketing Strategies & Innovations

Europe, Middle East & Africa Article
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Article

4 campaigns that point to the future of innovation in marketing

Article
How conversion modeling improves your marketing with new sources of measurement data
Article

How conversion modelling improves your marketing with new sources of measurement data

Europe Case Study
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Case Study

Power and privacy: How this European energy firm combines data protection and performance

United Kingdom Article
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Article

What next for marketers? 5 lessons from a year of change

United Kingdom Article
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Article

Inside Google Marketing: How to make teams more inclusive

United Kingdom Case Study
Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map
Case Study

Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map

United Kingdom Article
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Article

How shoppable video is shaping the future of retail

Article
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Article

5 ways brands are talking about sustainability without risking greenwashing

Tools

  • Find My Audience

    Go beyond demographics to find who matters most to your business.

    Open
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  • Grow My Store

    Assess your retail website’s customer experience—and improve it.

    Open
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  • Test My Site

    Test your mobile site speed and deliver a better experience.

    Open
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  • Google Trends

    Gauge consumer search behavior with real-time search trends.

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See all tools