Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

We asked 7,000 Europeans about ads and privacy. Here’s what they told us

Discover the results plus three key actions marketers should take to ensure their marketing is both privacy-safe and effective.

Consumer Insights

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Article
Why marketers’ picture of seniors is getting old
Article

Why marketers’ picture of seniors is getting old

Global Article
An illustrated image of a white woman in a wheelchair, with an iPad in her hands and dressed in a ‘cottagecore’ style of clothing, alongside a Black woman with a mobile phone in her hand and dressed in ‘dark academia’ style. Behind them is an illustration
Article

Here’s what Gen Z is watching on YouTube — and why marketers should care

Article
Apps are booming: Here's how retailers can capture profitable demand
Article

Apps are booming: Here's how retailers can capture profitable demand

Global Article
Measurable action: How agencies are using creativity to inspire social change
Article

Measurable action: How agencies are using creativity to inspire social change

Global Video
Venus Williams, Founder and CEO, EleVen and V Starr Interiors, and Stephanie Morimoto, Owner and CEO, Austra
Video

Talking Shop: How Venus Williams and Stephanie Morimoto built women’s empowerment into their retail brands

Watch now
United Kingdom Article
What the YouTube Culture and Trends Report reveals about the future of video-Thumbnail
Article

What the YouTube Culture and Trends Report reveals about the future of video

Video
Lilly Singh, YouTube creator and talk show host, and Deborah Wahl, Global CMO of GM
Video

More than box ticking: How inclusivity can be a brand’s superpower

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Marketing Strategies & Innovations

Europe Article
An illustrated image of a Black man running on a race track — and being the first to reach the finish line. The finish line ribbon he runs through is green. He is positioned within a forcefield with green highlights
Article

The digital marketing maturity race belongs to the swift. Here’s how you can be in the running

Global Article
A woman with long hair sits on the floor, legs outstretched, and evaluates which marketing mix model will work best for her brand.
Article

Marketing mix models are rooted in science, but also need a touch of art

Video
Optimize Your Mobile Experience with Nacia Walsh and Adrienne Clem, Director of Search Ads Growth and Optimization at Google
Video

How to think about improving mobile site speed

Watch now
Europe, Middle East & Africa Article
Illustration of male and female characters looking at a screen that shows a brain and lightbulb, indicating that they are thinking about “creative intelligence”.
Article

Creative intelligence: 3 steps to land your message in a privacy-first world

Video
Natalie Altzate, YouTube creator of Natalies Outlet, and Dara Treseder, SVP, Global Head of Marketing and Communications at Peleton
Video

How Peloton has transformed people’s relationship to fitness

Watch now
Global Article
A Black woman shops for groceries while analytics track her customer lifetime value.
Article

Important lessons for embracing customer lifetime value

Europe, Middle East & Africa Article
Woman looks at her phone, with illustrations indicating her online customer journey from researching to making a final purchase.
Article

Mobile momentum: What we’ve learned from user tests with over 200 brands

United Kingdom Case Study
How Farfetch is using Search data to inform its future e-commerce success
Case Study

How Farfetch is using Search data to inform its future e-commerce success

Tools

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.