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Feature of the week

In 2021, wellness is ‘always on’ — here are 5 ways brands can stay ahead

From skincare to fitness, consumer interest in wellness now extends beyond the typical January peak. New Google research shines a light on these changing trends and the impact on the brands we buy.

Local picks

Video
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Video

Ask a researcher: 3 reasons you’re losing customers on your mobile site

Watch now
Europe, Middle East & Africa Article
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Article

Which consumer trends will stick? The 2008 financial crisis might have the answers

Europe, Middle East & Africa Presentation
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Presentation

Rethinking readiness: 5 retail trends every marketer should know for the year ahead

Perspective
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Perspective

5 top tips to promote diversity in your business from the world's biggest brands

Europe, Middle East & Africa Perspective
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Perspective

Cookies and Chrome: How to prepare your business for a more private web

Europe, Middle East & Africa Article
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Article

Powerful pivots: How nimble apps are thriving in the ‘new normal’

United Kingdom Collection
Get the latest U.K. strategic insights to help inform your marketing_THUM
Collection

Get the latest U.K. strategic insights to help inform your marketing

Global insights

Global Article
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Article

What the world’s most effective video campaigns reveal about the future of creative

Perspective
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Perspective

Agility is a superpower that goes beyond digital transformation

Interview
Building a brand in an age of hyper-targeted messaging
Interview

Building a brand in an age of hyper-targeted messaging

Article
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Article

Your measurement resolution for 2021: Get a grip on incrementality

Article
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Article

How to prove media impact during business recovery

Perspective
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Perspective

The future of commerce is here. Are you ready?

Global Article
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Article

How consumers make purchasing decisions during COVID-19

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

14 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Collections

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Collections

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Collections

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.