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Feature of the week

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Kicking off just before Black Friday, the 2022 World Cup presents a unique challenge for marketers. Discover how you can stand out in the busiest period in the marketing calendar by leaning into YouTube trends.
Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Feature of the week

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Kicking off just before Black Friday, the 2022 World Cup presents a unique challenge for marketers. Discover how you can stand out in the busiest period in the marketing calendar by leaning into YouTube trends.

Consumer Insights

Video
Video

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

Watch now
Global Article
Article

Soothing videos: The surprising trend capturing Gen Z’s attention

Europe, Middle East & Africa Video
Video

Socialising and travel search trends: Google data analysts reveal all

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Europe, Middle East & Africa Perspective
Perspective

How to clean up the messy business of e-commerce returns

Global Perspective
Perspective

What’s next for branded virtual experiences, according to the creatives who build them

Europe, Middle East & Africa Article
Article

Summer reading to prepare marketers for the most important time of the year

United States Perspective
Perspective

Why marketers are missing worlds of content people want — and how to change that

Global Article
Article

Global Insights Briefing: Preparing for financial uncertainty

Marketing Strategies & Innovations

Interview
Interview

Fitbit co-founder James Park discusses the remarkable past and dynamic future of wearable tech

Global Perspective
Perspective

Pricing pain: How brands can adapt amidst inflation

Perspective
Perspective

How Google’s in-house marketers are adapting to a shifting privacy environment

United Kingdom Article
Article

Where your first-party data strategy needs to be by 2023

United Kingdom Case Study
Case Study

Why Starling banked on a creator partnership to drive the conversation on sustainability

Global Article
Article

Accessibility: The missing key to connect with customers

Global Perspective
Perspective

How future-ready businesses are building for tomorrow

Global Perspective
Perspective

How 3 agencies use automation to improve client outcomes and empower talent

Tools

  • Find My Audience

    Go beyond demographics to find who matters most to your business.

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  • Market Finder

    Get resources to expand your marketing strategies globally.

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  • Google Trends

    Gauge consumer search behavior with real-time search trends.

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    Test your mobile site speed and deliver a better experience.

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