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Take your marketing further with Google. Think with Google.

Feature of the week

How people decide what to buy lies in the “messy middle” of the purchase journey

Google’s consumer insights team share their latest research on the 'messy middle' of consumer purchase behaviour.

Local picks

Article
Article

What marketers can learn from viewing behaviour at home: This Is My YouTube

Article
Article

The story of U.K. lockdown through Google Trends

Collection
Collection

Resources and insights to help you navigate uncertain times

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Collection

Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

Article
Article

COVID-19 has accelerated digital adoption — the time to transform is now

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Article

How speeding up your mobile site can improve your bottom line

Article
Article

The ultimate seasonal calendar to help plan for the year ahead

Global insights

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Article

How publishers can invest in a privacy-forward future now

Collection
Collection

The Update

Article
Article

How 3 brands pivoted to meet changing consumer demand and grow online sales

Article
Article

3 ways to be more agile in a fast-changing business environment

Article
Article

How global leaders are preparing for business recovery

Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

Interview
Interview

The Think with Google Podcast

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

3 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.