Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The future of retail: 3 trends to inform your strategy over the next 5 years Discover fresh insights and long-term trends to help your business prepare for the future of retail. Local picks United Kingdom Article Article 3 ways to boost your Christmas advertising: Your marketing cheat sheet United Kingdom Article Article The future of fashion: 3 emerging trends from the coronavirus pandemic United Kingdom Article Article 6 key marketing trends changing the gaming industry United Kingdom Report Report 8 ways consumers in the U.K. adapted their shopping behaviour this year United Kingdom Article Article What travel marketers need to know to navigate the path forward Article Article How people decide what to buy lies in the “messy middle” of the purchase journey Collection Collection Resources and insights to help you navigate uncertain times Collection Collection Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic Global insights Article Article Rethink ready: How to prepare your business for what’s next Article Article Search insights from Google Trends: 4 behavioural shifts that have changed retail Tutorial Tutorial How to become a strategic problem solver in 5 steps Collection Collection The Update Article Article How publishers can invest in a privacy-forward future now Interactive Feature Interactive Feature Rising retail categories: What people are searching on Google right now Interview Interview The Think with Google Podcast Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading U.K. strategic insights Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers. 5 Collections Watch the Out of Office video series with U.K. agency leaders The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands. 9 Videos Learn how to drive results with YouTube advertising We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers. 3 Articles Search is getting smarter, and this is what it means for advertisers With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it. 6 Items Tools for Marketers Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Market Finder Market Finder Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster. Google Trends Google Trends A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.