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Feature of the week

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Kicking off just before Black Friday, the 2022 World Cup presents a unique challenge for marketers. Discover how you can stand out in the busiest period in the marketing calendar by leaning into YouTube trends.
Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Feature of the week

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

Kicking off just before Black Friday, the 2022 World Cup presents a unique challenge for marketers. Discover how you can stand out in the busiest period in the marketing calendar by leaning into YouTube trends.

Consumer Insights

Global Article
Article

Soothing videos: The surprising trend capturing Gen Z’s attention

Europe, Middle East & Africa Video
Video

Socialising and travel search trends: Google data analysts reveal all

Watch now
Europe, Middle East & Africa Perspective
Perspective

How to clean up the messy business of e-commerce returns

Global Perspective
Perspective

What’s next for branded virtual experiences, according to the creatives who build them

Europe, Middle East & Africa Article
Article

Summer reading to prepare marketers for the most important time of the year

United States Perspective
Perspective

Why marketers are missing worlds of content people want — and how to change that

Global Article
Article

Global Insights Briefing: Preparing for financial uncertainty

Global Visual Story
Visual Story

Mastering the art of storytelling on YouTube

Marketing Strategies & Innovations

Interview
Interview

Fitbit co-founder James Park discusses the remarkable past and dynamic future of wearable tech

Global Perspective
Perspective

Pricing pain: How brands can adapt amidst inflation

Perspective
Perspective

How Google’s in-house marketers are adapting to a shifting privacy environment

United Kingdom Article
Article

Where your first-party data strategy needs to be by 2023

United Kingdom Case Study
Case Study

Why Starling banked on a creator partnership to drive the conversation on sustainability

Global Article
Article

Accessibility: The missing key to connect with customers

Global Perspective
Perspective

How future-ready businesses are building for tomorrow

Global Perspective
Perspective

How 3 agencies use automation to improve client outcomes and empower talent

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