Insights you want.
Data you need.

Effectiveness Now e-book: Learning from the marketers delivering growth

20 years in, Search has become a powerful personal assistant

Google Search: 20 years of assistance and interaction with users

10 things to mark 20 years of Google

More Than Just Viewers: Learn how to drive effectiveness on YouTube

Plumbworld boosts return on ad spend by 23X and sees 4,000 new shoppers in store (in less than a month)

Debenhams’ Progressive Web App boosts speed, conversions and revenue

How Wavemaker is creating a culture of innovation

YouTube UK Ads Leaderboard: August 2018

Furniture Village and Greenlight slash page load times, boosting the user experience

Taking a page from the Sports Playbook: Engaging fans in the digital age

A switch to Google Ads auto bidding sees Sage boost conversions by 53%

How digital marketing maturity helps you personalise marketing at scale

How a mobile-first mindset helped Experian slash page load times

The surprising thing about mobile apps

Winning on mobile: Speed scorecard

The AdWords evolution: How we’re bringing our advertising brand into the future

Take a deeper dive

Advertising Channels

Insights

Tools & Products

Tools for Marketers

Mobile Speed Scorecard

Many factors contribute to an engaging mobile experience and speed is an incredibly important one. Use our Speed Scorecard to see how your site stacks up to the competition.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.