Consumer Insights
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Top digital marketing trends and predictions for 2023
November 2022
We asked over 10,000 people in the U.K. how their identity informs what they watch
October 2022
Searches are getting more specific. This can help you spot early intent
October 2022
3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty
November 2022
Demystifying automation: The most common myths debunked
November 2022
Inclusive media planning: How Domino’s and Diageo are tackling unintended bias
October 2022
Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success
October 2022
How U.K. consumers are seeking to control the controllables — and what this means for marketers
November 2022
Privacy as a spark for growth: How a fintech pioneer future-proofed its app campaign measurement
November 2022
People take their privacy more seriously than you’d expect — brands should too
September 2022
To bid or not to bid? How a theatre tickets agency delivered a star performance on Search
October 2022
Inside the Google media team’s cookieless measurement tool kit
November 2022
How programmatic advertisers can fundamentally reimagine the way they build audiences
November 2022
Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks
November 2022
How Bayer used machine learning to predict cold and flu trends
October 2022
How automation is changing marketing
November 2022
What the latest Search innovations mean for marketers
November 2022
New trend: Long attention spans for long-form videos
August 2022
3 insights about finance and inflation from Google Search trends
August 2022
2012 to 2022: What a decade of insights has taught us
November 2022
Top digital marketing trends and predictions for 2023
November 2022
How U.K. consumers are seeking to control the controllables — and what this means for marketers
November 2022
New trend: Long attention spans for long-form videos
August 2022
3 insights about finance and inflation from Google Search trends
August 2022
The ultimate U.K. seasonal retail calendar to help plan for the year ahead
August 2022
Soothing videos: The surprising trend capturing Gen Z’s attention
August 2022
How to clean up the messy business of e-commerce returns
July 2022
Summer reading to prepare marketers for the most important time of the year
July 2022
Socialising and travel search trends: Google data analysts reveal all
August 2022
Google Search trends 2022: Searches are driven by heightened emotions
April 2022
People take their privacy more seriously than you’d expect — brands should too
September 2022
Where your first-party data strategy needs to be by 2023
July 2022
Your go-to privacy primer: Helping businesses thrive in a privacy-first world
August 2022
Ask a researcher: Here’s what people really think about online privacy
June 2022
How Google’s in-house marketers are adapting to a shifting privacy environment
July 2022
The all-new marketer’s playbook for delivering performance and privacy
June 2022
You need a privacy-centric organisation. Here’s how to build it
February 2022
How marketers can deliver relevant ads with first-party data and machine learning
March 2022
Power and privacy: How this European energy firm combines data protection and performance
January 2022
Want to hire the right privacy team? Ask these interview questions
March 2022
Demystifying automation: The most common myths debunked
November 2022
To bid or not to bid? How a theatre tickets agency delivered a star performance on Search
October 2022
How programmatic advertisers can fundamentally reimagine the way they build audiences
November 2022
How Bayer used machine learning to predict cold and flu trends
October 2022
How automation is changing marketing
November 2022
Bidding for success: New ways to find your most valuable customers
May 2022
Consolidated campaigns. Concrete results. This is the future of ads
March 2022
How 3 agencies use automation to improve client outcomes and empower talent
June 2022
4 steps to future-proof your programmatic strategy
February 2022
How conversion modelling improves your marketing with new sources of measurement data
January 2022
3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty
November 2022
Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success
October 2022
Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks
November 2022
5 key marketing themes from our most-read articles of 2022
September 2022
Agility often starts with breaking down silos. Here are 3 things to get right
September 2022
Sustainable marketing: How CMOs are taking an active role in driving change
February 2022
How to build collaboration equity in your hybrid workplace
February 2022
The top 10 most-read articles on Think with Google U.K. in 2021
December 2021
Why we should rethink accessibility as customisation
January 2022
Inclusive media planning: How Domino’s and Diageo are tackling unintended bias
October 2022
How a leading cat food brand created an innovative ad campaign to help save the world’s fish
June 2022
Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube
August 2022
Why marketers are missing worlds of content people want — and how to change that
July 2022
Why Starling banked on a creator partnership to drive the conversation on sustainability
July 2022
How British Vogue breaks the internet with its cover reveals
May 2022
Strategies to hook viewer attention in YouTube ads
June 2022
Supercharge your YouTube strategy — 4 lessons from award-winning U.K. campaigns
February 2022
Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales
August 2022
2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
April 2022
2022 Retail Marketing Guide: Drive foot traffic and in-store sales
April 2022
Your 2022 guide to drive retail sales and reach new customers with Google
April 2022
How brands like Aveda and Kraft Heinz are unlocking the value of full-funnel marketing
March 2022
2022 Retail Marketing Guide: Grow your online and in-app sales
April 2022
2022 Retail Marketing Guide: Build your brand and acquire new customers
April 2022
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