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Five years ago, YouTube launched its ‘skippable’ ads, prompting brands to create videos that people would enjoy and choose to watch.
Maxus and BT chose to use DoubleClick Bid Manager as the programmatic buying platform, enabling the team to buy display media effectively and efficiently across exchanges in real time.
YouTube Ads Leaderboard
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
The proliferation of devices has radically changed the dynamic of local searches.
Smart use of audience signals allowed Nescafé Dolce Gusto to drive sales of their coffee machines.
Using a YouTube channel to house original and engaging content, Pepsi Max's 'Unbelievable' campaign connected with a new generation of cola drinkers
Video of MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.