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Carphone Warehouse were able to quantify the relationship of "Research Online, Purchase Offline" for more effective marketing.
In honour of YouTube's 10th birthday we're planning a celebration of some of your favourite YouTube moments.
YouTube Ads Leaderboard
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
Google, in association with The Drum, has launched an initiative to highlight the most creative and innovative women working in the search industry.
This article introduces our recently developed approach to measuring ad effectiveness.
Using a YouTube channel to house original and engaging content, Pepsi Max's 'Unbelievable' campaign connected with a new generation of cola drinkers
Video of MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.