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Feature of the week

Year in Search 2021

This year saw priorities, cultural interests, and habits change all over the world. Explore the top search trends of 2021 to get your brand ready for the year ahead.

Consumer Insights

United Kingdom Article
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Article

The top 10 most-read articles on Think with Google U.K. in 2021

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
Article

What 2021 Search trends mean for your digital strategy

Europe, Middle East & Africa Perspective
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Perspective

Top digital marketing trends and predictions for 2022

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re heading

Article
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Article

How to plan your marketing strategy for 2022

Global Article
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Article

Unlocking growth: Why U.K. retailers should think globally this festive season

Europe, Middle East & Africa Article
Ein illustriertes GIF-Bild eines Abreißkalenders, auf dem die Einkaufstrends für das diesjährige Weihnachtsgeschäft dargestellt werden: eine schwarze Frau, die eine Gesichtsmaske trägt, während sie bereits im Juni Weihnachtseinkäufe tätigt, ein weißer Man
Article

3 early holiday shopping trends for the 2021 festive season

United States Perspective
A white man with light hair sits at modern desk, watching YouTube. A shopping list scrolls to the floor from the large computer monitor.
Perspective

3 ways YouTube is redefining the shopping experience

Marketing Strategies & Innovations

Article
How conversion modeling improves your marketing with new sources of measurement data
Article

How conversion modelling improves your marketing with new sources of measurement data

Europe Case Study
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Case Study

Power and privacy: How this European energy firm combines data protection and performance

United Kingdom Article
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Article

What next for marketers? 5 lessons from a year of change

United Kingdom Article
Inside Google Marketing: How we’re rethinking our approach to diversity- Thumbnail
Article

Inside Google Marketing: How to make teams more inclusive

United Kingdom Case Study
Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map
Case Study

Sweet success: How Cadbury's virtual ‘worldwide egg hide’ put them on the map

United Kingdom Article
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Article

How shoppable video is shaping the future of retail

Article
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Article

5 ways brands are talking about sustainability without risking greenwashing

Article
Multimodal search brings together Google Lens, Google Search, and voice search. A mobile phone camera points at a broken hex nut and Search offers help across the web.
Article

What the latest changes to Google Search will mean for advertisers

Tools

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Open
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Grow My Store

Assess your retail website’s customer experience—and improve it.

Open
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Test My Site

Test your mobile site speed and deliver a better experience.

Open
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Google Trends

Gauge consumer search behavior with real-time search trends.

Open
See all tools