Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week What the YouTube Culture and Trends Report reveals about the future of video In a world full of screens, what people watch gives us a window into what they care about. Discover the emerging global trends shaping the U.K.'s behaviour in the YouTube Culture and Trends Report. Consumer Insights Global Article Article Measurable action: How agencies are using creativity to inspire social change United States Article Article Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’ Europe Article Article Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us United Kingdom Article Article What’s next for travel? 3 actions to meet changing consumer demand Global Interactive Feature Interactive Feature A (Snackable) Future of Retail Report United Kingdom Interactive Feature Interactive Feature Sustainability and the U.K. Consumer Global Report Report Retail playbook: Everything you need for the key shopping moments in 2021 United Kingdom Article Article The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour Marketing Strategies & Innovations Article Article Privacy Sandbox: The future of privacy — and how you can prepare Global Article Article The secrets to creating an app that customers will love Europe, Middle East & Africa Perspective Perspective Understanding the power of inclusive photography United Kingdom Case Study Case Study How 4 advertisers use automation and visual search to keep pace with consumer change Article Article Stronger together: How finance and marketing should collaborate to maximise profitable demand Global Article Article Scrap these 5 creative assumptions for better YouTube ads United Kingdom Article Article British Vogue’s Editor-in-Chief: Why your brand needs a multitude of diverse voices Europe, Middle East & Africa Article Article Restoring retail: The divergent rules to drive online and offline traffic Tools Find My Audience Find My Audience Go beyond demographics to find who matters most to your business. Grow My Store Grow My Store Assess your retail website’s customer experience—and improve it. Test My Site Test My Site Test your mobile site speed and deliver a better experience. Google Trends Google Trends Gauge consumer search behavior with real-time search trends.