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New Ipsos and Google research explores the common phenomenon of people forgetting to use downloaded apps and how marketing can prompt re-engagement.
In our quest to explore the value of audience signals in search marketing, we went behind the scenes and asked industry experts to share their views.
YouTube Ads Leaderboard
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
Read how to win the moments that matter on mobile, with some misconceptions revealed and pointers on dos and don’ts.
Premier Inn embraced Google Hotel Ads to reach new customers and capture high-quality traffic while increasing direct bookings on its website.
Using a YouTube channel to house original and engaging content, Pepsi Max's 'Unbelievable' campaign connected with a new generation of cola drinkers
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.
Video of MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.