Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

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Feature of the week

Restoring retail: The divergent rules to drive online and offline traffic

Consumer Insights

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Interactive Feature

A (Snackable) Future of Retail Report

Interactive Feature

Sustainability and the U.K. Consumer

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Retail playbook: Everything you need for the key shopping moments in 2021

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

In 2021, wellness is ‘always on’ — here are 5 ways brands can stay ahead

In 2021, wellness is ‘always on’ — here are 5 ways brands can stay ahead

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Rethinking readiness: 5 retail trends every marketer should know for the year ahead

Scale vs. curation: The tension at the heart of retail

Get the latest U.K. strategic insights to help inform your marketing_THUM

Get the latest U.K. strategic insights to help inform your marketing

Marketing Strategies & Innovations

British Vogue’s Editor-in-Chief: Why your brand needs a multitude of diverse voices

Driving results: How Formula 1 is reshaping the fan experience in the digital world

Driving results: How Formula 1 is reshaping the fan experience in the digital world

British Vogue’s vision for video How the fashion title is winning on YouTube.png

British Vogue’s vision for video: How the fashion title is winning on YouTube

Incrementality and innovation: How ASOS is driving growth on a global scale

Incrementality and innovation: How ASOS is driving growth on a global scale

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

As consumer decision-making gets more complex, automation helps to simplify

As consumer decision-making gets more complex, automation helps to simplify

How BT put brand safety and suitability first — and doubled its reach

Accelerating behaviours: What Search trends tell us about changing consumer habits

Tools

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.