Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the week

Shifting from stories to substance: Here’s what’s next for sustainable marketing

Powerful storytelling alone is no longer enough for brands that want to make a meaningful contribution to sustainability. Ben Essen, chief strategy officer at digital agency Iris Worldwide, explains why now is the time for marketers to take action.

Feature of the week

Shifting from stories to substance: Here’s what’s next for sustainable marketing

Powerful storytelling alone is no longer enough for brands that want to make a meaningful contribution to sustainability. Ben Essen, chief strategy officer at digital agency Iris Worldwide, explains why now is the time for marketers to take action.

Two overlapping internet browser icons. One has an open book on its screen; the other, a globe. To the left, a woman with one arm stretched out touches the pages of the book. A green recycling symbol overlays the browsers.

Shifting from stories to substance: Here’s what’s next for sustainable marketing

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

How brands can break down barriers at this year’s Women’s World Cup - Thumbnail

How brands can break down barriers at this year’s Women’s World Cup

The power of introverts in marketing

Three people are sitting, one on a cushion to the left and two on a sofa to the right. They are each holding a laptop. In between them, a large whiteboard with a bar graph and a blue question mark overlay.

U.K. agencies share the 3 big questions their clients are asking right now

Black and white photo of Bozoma Saint John, Global Marketing Executive and Author inside a black circle. Over her, three large blue lines overlay.

Why global marketing executive Bozoma Saint John celebrates bold decisions

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMOs handbook

9 free online courses to elevate your digital marketing and leadership skills - thumb

9 online courses to elevate your digital marketing and leadership skills

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.

Optimise your mobile site or app

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A samurai is holding a life-size, green magnifying glass with both hands. To the right, a large internet browser with three products: a comic book, a watch and a car. The magnifying glass is over the comic book icon.

What samurais can teach us about Search

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

A data-privacy team can support your privacy transformation. Here’s how

We put 10 privacy practices to the test. Here’s what we learned

Privacy builds customer trust. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a collared shirt and a dark-red sweater.

How to create a privacy strategy that builds brand trust

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

How U.K. consumers are seeking to control the controllables — and what this means for marketers - Thumbnail

How U.K. consumers are seeking to control the controllables — and what this means for marketers

New trend: Long attention spans for long-form videos

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

3 insights about finance and inflation from Google Search trends

The ultimate U.K. seasonal retail calendar to help plan for the year ahead - thubmnail v2

The ultimate U.K. seasonal retail calendar to help plan for the year ahead

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

The Insights Jam: Socializing and traveling in EMEA with host Ashley Wells, insights manager, Samantha Gelinas, insights manager, and special guest and Google research analyst Debadeep Bandyopadhyay

Socialising and travel search trends: Google data analysts reveal all

Un'illustrazione mostra una donna sdraiata su una spiaggia tropicale con il sole che sorge sullo sfondo e le palme che incorniciano l'immagine. La donna sta leggendo un articolo con un grafico di dati sul suo tablet. Alla sua sinistra una valigetta.

Summer reading to prepare marketers for the most important time of the year

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How brands can break down barriers at this year’s Women’s World Cup - Thumbnail

How brands can break down barriers at this year’s Women’s World Cup

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

From left to right, in black and white: books, a cup with pencils, a computer desktop screen, and a plant. On the computer, a paused video of a football player kicking a ball that shoots out of the screen. The video frame is red.

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

A cat watches a YouTube video of fish swimming around coral reefs on a laptop screen.

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Why Starling banked on a creator partnership to drive the conversation on sustainability-thm

Why Starling banked on a creator partnership to drive the conversation on sustainability

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

Attention in Your YouTube Ads with host Nacia Walsh and Google’s global creative effectiveness lead Ariane Le Port

Strategies to hook viewer attention in YouTube ads

Browser screen shows a YouTube video with a well-dressed person with a red play button overlay.

How British Vogue breaks the internet with its cover reveals

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Boost business with AI. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a white, button-down top.

3 ways to multiply business results with Google’s AI-powered solutions and strategies

Demystifying automation: The most common myths debunked

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

Amy Yu, managing director & global partner of Labelium is pictured from the shoulders up. She is has light skin and shoulder-length black hair with bangs. She wears a dark V-neck dress with short sleeves.

How automation is changing marketing

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

How 3 agencies use automation to improve client outcomes and empower talent

The power of introverts in marketing

Black and white photo of Bozoma Saint John, Global Marketing Executive and Author inside a black circle. Over her, three large blue lines overlay.

Why global marketing executive Bozoma Saint John celebrates bold decisions

9 free online courses to elevate your digital marketing and leadership skills - thumb

9 online courses to elevate your digital marketing and leadership skills

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead - Thumbnail

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead

Steven Bartlett, pictured in black and white from the chest up. He has dark skin, short hair, a trimmed beard and is wearing a track jacket. To the right, a green overlay of three arrows pointing upwards. The middle arrow is taller than the other two.

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

Neil Perkin pictured from the chest up, in black and white. To the left, a blue life-sized microphone overlay. To the right, two square frames, one with a megaphone icon inside and the other with a lightbulb icon.

Firestarters: Learnings from a decade of conversations with some of marketing's brightest sparks

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty-thm

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

5 key marketing themes from our most impactful articles of 2022

5 key marketing themes from our most-read articles of 2022

A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.

Agility often starts with breaking down silos. Here are 3 things to get right

On the left, a seated woman from behind, elegantly dressed, with a hat on her head and a mirror in her hand. Alongside 4 boxes with 4 icons: a plate, a globe, a light bulb, a store. Above a red arrow indicating the growing trend.

4 trends that will define the future of luxury and fashion

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A data-privacy team can support your privacy transformation. Here’s how

We put 10 privacy practices to the test. Here’s what we learned

Privacy builds customer trust. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a collared shirt and a dark-red sweater.

How to create a privacy strategy that builds brand trust

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

Where your first-party data strategy needs to be by 2023 - thumbnail v2

Where your first-party data strategy needs to be by 2023

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.

The all-new marketer’s playbook for delivering performance and privacy

Consumer Insights

Marketing Strategies & Innovations

Tools