Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the week

British Vogue’s vision for video: How the fashion title is winning on YouTube

British Vogue's Publishing Director Vanessa Kingori MBE and Audience Growth Manager Alyson Lowe share the strategic thinking behind British Vogue’s YouTube success. Discover the five key steps that helped this prestigious heritage brand reach one million subscribers on YouTube.

Local picks

Incrementality and innovation: How ASOS is driving growth on a global scale

Incrementality and innovation: How ASOS is driving growth on a global scale

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

As consumer decision-making gets more complex, automation helps to simplify

As consumer decision-making gets more complex, automation helps to simplify

How BT put brand safety and suitability first — and doubled its reach

Accelerating behaviours: What Search trends tell us about changing consumer habits

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

Changing channels: How EE used econometrics to inform its pivot to online video

Changing channels: How EE used econometrics to inform its pivot to online video

Get the latest U.K. strategic insights to help inform your marketing_THUM

Get the latest U.K. strategic insights to help inform your marketing

Global insights

12,000 shoppers showed us how to supercharge Search ads

How the modern marketer is embracing automation

Browsers with a settings gear wheel, a stack of tumbling cards, and a blue keyhole illustrate Google’s emphasis on privacy, measurement, and automation.

Building for the future: Why Google is prioritising investments in privacy, measurement, and automation

3 ways to plan for performance and privacy in iOS app marketing

Two people of color stand opposite one another, holding a very large chocolate sandwich cookie.

How does the world’s largest snack company elevate personalisation at scale?

A woman of color interacts with a life-sized settings gear wheel, turning a conveyer of icons for streaming video, influencer marketing, and ROI.

Inside Google Marketing: How we (finally) proved the value of influencer marketing

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

Tools for Marketers

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

GoogleTrends.png Thumbnail

Google Trends

Gauge consumer search behavior with real-time search trends.