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Feature of the week

How to foster a diverse creative environment

While brands continue to strive for equality in their businesses and campaigns – they need to ensure diversity is more than just a buzzword. Founder of SBTV, Jamal Edwards MBE, says diversity begins at the top and that brands need to hire people that look and sound like their audiences.

Local picks

United Kingdom Article
Article

How marketers can harness the power of personal meaning on YouTube

United Kingdom Article
Article

How the advertising industry can help empower racial equality

United Kingdom Article
Article

The online video trends of 2020 — and ones that will be here to stay

United Kingdom Article
Article

How to connect with viewers on YouTube, according to marketers that know

Europe, Middle East & Africa Article
Article

The agency client paradigm is transforming. What does it mean for the future?

United Kingdom Article
Article

7 trends that will make you rethink your Christmas strategy

United Kingdom Article
Article

How consumer segmentation is helping the auto industry navigate change

Collection
Collection

Resources and insights to help you navigate uncertain times

Global insights

Europe, Middle East & Africa Article
Article

3 ways mobile apps can help retailers drive growth

Europe, Middle East & Africa Article
Article

5 ways retailers can improve mobile CX and their bottom line

Europe, Middle East & Africa Report
Report

How to put privacy first and accelerate your business’s economic recovery

Global Article
Article

How physical stores can benefit from the surge in online shopping

Europe, Middle East & Africa Article
Article

5 digital marketing predictions for a post-pandemic economic recovery

Collection
Collection

The Update

Global Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

United States Interview
Interview

The Think with Google Podcast

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

6 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Find My Audience

Go beyond demographics to find who matters most to your business.

Market Finder

Get data and insights to identify your next global markets.

Test My Site

Test your mobile site speed and deliver a better experience.

Google Trends

Gauge consumer search behavior with real-time search trends.