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Feature of the week

British professor Mary Beard: ‘The emperors of Rome can help us redefine leadership’

In celebration of her new book ‘Emperor of Rome’, Mary Beard – Professor of Classics at Cambridge University, author, and TV presenter – explains how some of her findings on Roman culture can help redefine how we think about power and leadership today.

Feature of the week

British professor Mary Beard: ‘The emperors of Rome can help us redefine leadership’

In celebration of her new book ‘Emperor of Rome’, Mary Beard – Professor of Classics at Cambridge University, author, and TV presenter – explains how some of her findings on Roman culture can help redefine how we think about power and leadership today.

A researcher with short dark hair and big earrings holds a clipboard and points at swirly lines in a green circle, which represents the “messy middle” in the consumer decision-making process. On the other side of this circle, a person stands with a phone

New Google research: What we now know about 'decoding' consumer decision-making

In black and white, a semicircle metre icon with the needle pointing towards the far right and a large green sparkle overlay. Behind it, a line graph connects data points. Smaller sparkle icons are scattered around.

The Performance Max playbook: Tips to inform your creative

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

2023_HTTA_GOOGLE_CLOUD_2_Web_Thumbnail_1200px (3)

Unifying your marketing data to find your best customers with Google Cloud

A dark-skinned woman sits cross-legged, mobile device in hand, on a sofa that’s coming out of the bottom half of a life-size mobile phone. On the top half, two different sofa models with accompanying text. A red tick overlays.

More reach, less lifting. How AI helped Oak Furnitureland find new shoppers on YouTube

Organise your data with Google Cloud, featuring Buki Froelke, Senior Product Lead for Data and AI Cloud for Marketing, Google. Froelke has dark brown skin, black hair in long braids, and wears a light blue chambray shirt.

Making the most of your data with Google Cloud

The U.K. shopper in 2023: Key consumer trends to consider this peak retail season

Over a green background, title reads: “The future of retail”. Below, cutouts of three women. From left to right and pictured from the waist up: GiffGaff’s Sophie Wheater, Magic Number’s Grace Kite, and Google U.K.’s Sophie Birshan.

The future of retail: AI, sustainability, and data

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

A dark-skinned man with a laptop sits on a rectangular block, his back against a suitcase. Around him, three icons: an incremental bar graph with a jagged upward arrow, a donut chart, and a route location. A life-size blue aeroplane overlays.

5 tips for marketing mix modelling in today’s travel industry

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

A measurement formula for modern brand marketers

Five green leaves with the face of each contributor on sprouting from a plant

Sustainable advertising: How brands can combat climate change

A woman with medium skin and long dark hair works on a laptop. She is making cost-effective marketing decisions for her business that respect her customers’ privacy.

4 ways to move forward with confidence in a privacy-first world

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

A person with short black hair, typing on a laptop, sits on a lifesize search bar with a red overlay. To the right, three aligned internet browser icons. On the one at the front, an ad shows a laptop with a YouTube icon, text, and a CTA button.

How Currys drove 40M views by leaving no questions unanswered

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

Marie Gulin-Merle, global VP of ads marketing at Google, wears sunglasses and a casual black jacket while speaking at a round-table discussion about the AI revolution during the Cannes Lions International Festival of Creativity.

The AI revolution means marketers can get back to marketing

In black and white, an electric car plugged in at a charging station. Trees are in the background. A life-size green search bar overlays.

Driving into the future of advertising: How Kia U.K. lifted conversion value on Search

AI searches are skyrocketing. Here’s why marketers can’t sit still

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

Does your marketing have the essentials to succeed with AI?

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A woman with light skin and a black bob wearing an A-line dress taps the screens of a larger-than-life laptop and a giant mobile phone, decked out with striped awnings to look like brick-and-mortar shops.

How Google AI levels the playing field for business of all sizes

The U.K. shopper in 2023: Key consumer trends to consider this peak retail season

Over a green background, title reads: “The future of retail”. Below, cutouts of three women. From left to right and pictured from the waist up: GiffGaff’s Sophie Wheater, Magic Number’s Grace Kite, and Google U.K.’s Sophie Birshan.

The future of retail: AI, sustainability, and data

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

A woman with long black hair is holding a suitcase and scrolling on a life-size mobile phone. Visible on the screen are 3 plane icons with copy lines to the right of each plane. A blue, diagonal upwards facing arrow overlays the phone.

Flights to anywhere: How U.K. consumers are changing the way they plan their travel

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland -THM

Finding the ‘Why’ behind consumer behaviour with Ogilvy U.K.’s Rory Sutherland

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

In black and white, a life-size vintage TV with an analog watch on the screen; a red digital video player overlays. To the left, a thumbs up or ‘like’ icon. To the right, a woman in high-waisted trousers has an arm stretched towards the TV’s controls.

What marketers can learn from luxury brands’ use of nostalgia

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

In black and white, a semicircle metre icon with the needle pointing towards the far right and a large green sparkle overlay. Behind it, a line graph connects data points. Smaller sparkle icons are scattered around.

The Performance Max playbook: Tips to inform your creative

2023_HTTA_GOOGLE_CLOUD_2_Web_Thumbnail_1200px (3)

Unifying your marketing data to find your best customers with Google Cloud

Organise your data with Google Cloud, featuring Buki Froelke, Senior Product Lead for Data and AI Cloud for Marketing, Google. Froelke has dark brown skin, black hair in long braids, and wears a light blue chambray shirt.

Making the most of your data with Google Cloud

A dark-skinned man with a laptop sits on a rectangular block, his back against a suitcase. Around him, three icons: an incremental bar graph with a jagged upward arrow, a donut chart, and a route location. A life-size blue aeroplane overlays.

5 tips for marketing mix modelling in today’s travel industry

A measurement formula for modern brand marketers

Going granular: How Vodafone U.K. identified what’s driving results on YouTube - thumbnail

Going granular: How Vodafone U.K. identified what’s driving results on YouTube

A media effectiveness guide for CMOs (and CFOs) - Thumbnail

A media effectiveness guide for CMOs (and CFOs)

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

How to get started with marketing mix modelling

Marketing Mix Modelling: A CMOs handbook

Fill in your data gaps. A smiling Barbara Piermont, ads privacy director of go-to-market strategy for Americas at Google, has long dark brown hair and wears a dark green blazer-style top.

How conversion modelling helps you measure what matters

A woman with her hair tied up sits on a bean-bag, holding a mobile phone. To the right, two green buildings with white windows

The next generation of marketers: How to help Gen Z thrive in the workplace

The power of introverts in marketing

A person with long black hair looks at a mobile phone. To the left, a life-size search bar with a green recycling icon overlay. Around it, an internet symbol, a factory inside a speech bubble, and a wind turbine icon.

How Lucy & Yak and Duracell are helping U.K. shoppers make more sustainable choices

Sustainable behaviours: How U.K. marketers can make a difference

Ritratto in bianco e nero di Huda Kattan

Huda Beauty founder shares her five leadership lessons

9 free online courses to elevate your digital marketing and leadership skills - thumb

9 online courses to elevate your digital marketing and leadership skills

Black and white photo of Bozoma Saint John, Global Marketing Executive and Author inside a black circle. Over her, three large blue lines overlay.

Why global marketing executive Bozoma Saint John celebrates bold decisions

Steven Bartlett, pictured in black and white from the chest up. He has dark skin, short hair, a trimmed beard and is wearing a track jacket. To the right, a green overlay of three arrows pointing upwards. The middle arrow is taller than the other two.

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty-thm

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead - Thumbnail

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A dark-skinned woman sits cross-legged, mobile device in hand, on a sofa that’s coming out of the bottom half of a life-size mobile phone. On the top half, two different sofa models with accompanying text. A red tick overlays.

More reach, less lifting. How AI helped Oak Furnitureland find new shoppers on YouTube

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

The text YouTube Culture & Trends Report 2023 appears in black bold lettering over a swirling pink and yellow background

3 trends in video culture that signal bigger shifts

A person with short black hair, typing on a laptop, sits on a lifesize search bar with a red overlay. To the right, three aligned internet browser icons. On the one at the front, an ad shows a laptop with a YouTube icon, text, and a CTA button.

How Currys drove 40M views by leaving no questions unanswered

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube ad formats

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

How brands can break down barriers at this year’s Women’s World Cup - Thumbnail

How brands can break down barriers at this year’s Women’s World Cup

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

A researcher with short dark hair and big earrings holds a clipboard and points at swirly lines in a green circle, which represents the “messy middle” in the consumer decision-making process. On the other side of this circle, a person stands with a phone

New Google research: What we now know about 'decoding' consumer decision-making

The search term “packing hacks” appears in a YouTube search bar over a toiletry kit resting on top of carry-on luggage. Four travel-size bottles are lined up in front of the kit.

Capture brand awareness and consideration during moments of discovery

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A person with short curly hair in athletic clothing and wearing a headband runs while holding dumbbells. “Best running shoe” appears in a search bar at top.

Reach cautious customers who have a new set of values

An ad shows a person with shoulder-length blond hair and a nose ring spraying perfume to sample a scent.

Stand out online to maximise your profits

On the left, a seated woman from behind, elegantly dressed, with a hat on her head and a mirror in her hand. Alongside 4 boxes with 4 icons: a plate, a globe, a light bulb, a store. Above a red arrow indicating the growing trend.

4 trends that will define the future of luxury and fashion

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