Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Feature of the month

What 2.7M YouTube ads reveal about gender bias in marketing

Geena Davis, Academy Award winner and founder of the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, breaks down the results of a groundbreaking gender representation in advertising study and the effect these images have on experiences around the world.

Local picks

United Kingdom Perspective
Perspective

3 tips from OMD for creating valuable AI experiences for consumers and brands

United Kingdom Article
Article

How the democratisation of creativity has changed advertising

United Kingdom Article
Article

Why it’s critical that big agencies have the freedom to pivot

United Kingdom Article
Article

10 most-read articles on Think with Google U.K. in 2019

United Kingdom Article
Article

Out Of Office video series: U.K. agency leaders talk industry change

United Kingdom Article
Article

What the U.K. loved watching on YouTube: Top 10 trending stories in 2019

United Kingdom Ads Leaderboard
Ads Leaderboard

YouTube U.K. Ads Leaderboard: 2019 year-end wrap-up

Global insights

Interview
Interview

WPP’s CTO explains how technology is enabling transformation for agencies and marketers

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

United Kingdom Article
Article

Marketing pearls of wisdom from around the world this year

In-Depth Reading

Discover Christmas shopping insights and get our marketing cheat sheet

Drawing from research, we explore how consumer shopping habits are changing and provide best practices for advertisers to win Christmas.

5 Articles

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.