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Feature of the week

Search insights to help you understand consumers: The U.K. saw rises in 'social care jobs' and 'step by step'

Discover the five latest insights for U.K. consumer’s immediate needs, new day-to-day trends, and emerging behaviours.

Local picks

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Article

What retailers are doing right now to be customer-centric during uncertainty

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Article

How to maintain team culture in a new world of remote working

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Article

The at-home consumer: Learnings from the global lockdown

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Article

How to lead brands through ‘the steepest learning curve of our professional lives’

Collection
Collection

Resources and insights to help you navigate uncertain times

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Collection

Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

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Article

Consumer behaviours are changing: 3 ways first party data can help you stay on top

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Collection

U.K. strategic insights

Global insights

Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

Article
Article

How Google is stopping bad ads to protect users

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Article

Inside Google Marketing: How the pandemic is making us change the ways we plan media

Article
Article

Inside Google Marketing: Agility is the new growth

Interview
Interview

The Think with Google Podcast

Perspective
Perspective

Inside Google Marketing: Marketing measurement during a pandemic

Article
Article

5 ways brands can use apps to help their customers

Article
Article

How to stay on top of market trends in a dynamic environment

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

3 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.