Data, insights
and inspiration
for digital marketers.

Everything Starts with a Search

Think with Google UK 2017 on Catch Up: Watch the Recording

YouTube Playbook for Creative Advertising

Cannes Lions 2017

The Consumer Behaviours Shaping the Next Generation of Mobile Experiences

YouTube Works for Brands in Partnership with APG

UK Search Playbooks Series

Hilton Pioneers Friction-Free Experiences for the Handheld Age

Matalan: An Omnichannel Journey

Moments that Matter are Multiplying—Are You Ready for the Future of Marketing?

Take a deeper dive

Marketing Resources

Advertising Channels

Consumer Insights

Understand the shifts in consumer behaviours, needs, and beliefs that will help you unlock fresh insights to drive your business and marketing strategy.

Consumer Insights

Tools for Marketers

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.