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Feature of the week

Rethinking readiness: 5 retail trends every marketer should know for the year ahead

We’ve analysed thousands of retail Search trends and insights from 23 markets. Discover the five key consumer trends and see how marketers should prepare to make 2021 a success.

Local picks

Europe, Middle East & Africa Article
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Powerful pivots: How nimble apps are thriving in the ‘new normal’

United Kingdom Article
The top 10 most read articles on Think with Google U.K. in 2020
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The top 10 most read articles on Think with Google U.K. in 2020

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Consumer trends 2020: Watch how the U.K. searched in a year like no other
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Consumer trends 2020: Watch how the U.K. searched in a year like no other

United Kingdom Article
Year on YouTube: The videos the U.K. loved to watch in 2020
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Year on YouTube: The videos the U.K. loved to watch in 2020

United Kingdom Article
As consumers drive cross-industry acceleration, how can marketers keep up?
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As consumers drive cross-industry acceleration, how can marketers keep up?

United Kingdom Article
The future of insurance: 3 ways to engage today’s digital consumer
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The future of insurance: 3 ways to engage today’s digital consumer

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Get the latest U.K. strategic insights to help inform your marketing_THUM
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Get the latest U.K. strategic insights to help inform your marketing

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Resources and insights to help you navigate uncertain times

Global insights

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Your measurement resolution for 2021: Get a grip on incrementality

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How to prove media impact during business recovery

Perspective
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The future of commerce is here. Are you ready?

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Top digital marketing trends and predictions for 2021

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How consumers make purchasing decisions during COVID-19

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Marketing a gaming app? New research shares the creative elements that drive installs

Global Article
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New research shows automation can make ads more meaningful, not less

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The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
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The Update

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

13 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Collections

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Collections

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Collections

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.