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Feature of the week

How marketers can harness the power of personal meaning on YouTube

Google U.K.’s Phil Miles and Sarah Ashley share their latest research — where they heard from 2,825 people across the U.K. - about why viewers come to YouTube and the type of content they love, and three areas of action for marketers looking to balance personal connections at scale.

Local picks

United Kingdom Article
Article

6 lockdown consumer trends that will be here for the long term

United Kingdom Interview
Interview

How to foster a diverse creative environment

United Kingdom Article
Article

How the advertising industry can help empower racial equality

United Kingdom Article
Article

The online video trends of 2020 — and ones that will be here to stay

Europe, Middle East & Africa Article
Article

The agency client paradigm is transforming. What does it mean for the future?

United Kingdom Article
Article

7 trends that will make you rethink your Christmas strategy

United Kingdom Collection
Collection

Get the latest U.K. strategic insights to help inform your marketing

Collection
Collection

Resources and insights to help you navigate uncertain times

Global insights

Collection
Collection

The Update

Europe, Middle East & Africa Report
Report

How to put privacy first and accelerate your business’s economic recovery

Europe, Middle East & Africa Article
Article

3 ways mobile apps can help retailers drive growth

Europe, Middle East & Africa Article
Article

How to unlock your brand’s online potential through strategic partnerships

Europe, Middle East & Africa Article
Article

5 ways retailers can improve mobile CX and their bottom line

United States Article
Article

Are your inclusion efforts excluding the transgender and gender nonconforming community?

Europe, Middle East & Africa Article
Article

Google Trends: Searches rise for live information during second wave of restrictions

Global Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

12 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Find My Audience

Go beyond demographics to find who matters most to your business.

Market Finder

Get data and insights to identify your next global markets.

Test My Site

Test your mobile site speed and deliver a better experience.

Google Trends

Gauge consumer search behavior with real-time search trends.