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Data you need.

Inside Google Marketing: Why we’re teaching people how to self-promote

Why your road to digital marketing transformation could be smoother than you think

How a mobile-first homepage boosted conversions for CarFinance 247 by 31%

How omnichannel grocers can win as shopping moves online

3 ways to make sure your logistics strategy delivers, every time

Wavemaker’s Verra Budimlija: Celebrating ingenious use of online video

Grazia’s Angela Buttolph: How YouTube has created a unique universe for women

How brands can think beyond International Women’s Day

Adam & Eve/DDB's Nick Hirst: I love these video campaigns, but did they work?

Barclay’s Claire Hilton: 3 ways how Barclays is cracking online video

4 mobile page speed wins to discuss with your developer, starting with images

Milliseconds earn millions: Why mobile speed can slow or grow your business

5 questions to ask yourself about your mobile strategy

Through the eyes of users: how to start improving your mobile UX

Research: Driving strong business growth through data-driven marketing transformation

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Advertising Channels

Insights

Tools & Products

Tools for Marketers

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.