Data, insights,
research and tools.
Designed to educate.
Made to inspire.

YouTube Playbook for Creative Advertising

LYNX’s YouTube Campaign Answers Guys’ Most-Searched Questions About Being a Man

Advertising Week Europe 2018

Make Digital Transformation Happen

How to Capture Attention in Six Seconds

Why Your Online Video Strategy Should Be More Than Uploading Your TV Spot

From the Omnichannel Era to The Age of Assistance: The New Frontier for Retail Success

Google Analytics 360 Helps STA Travel Weigh Digital’s Effect on Offline Sales

Searching for Gender Equality: Why International Women’s Day is One Moment in a Growing Digital March

It’s Time to Focus on Each Second, Each Step, Each User

Which Brands Have the Most User-Friendly Mobile Sites in the UK?

A Few Tips to Speed Up Your Mobile Site and Tools to Test It

Search Advertising is Still Sexy – You’re Just Not Doing It Right

How Brainlabs Supercharged Deliveroo’s Offering through Search Advertising

Retail Customer Experience Benchmarking - How Do The Region’s Retailers Measure Up?

Retail Customer Experience Benchmarking - Google’s Cross-Channel Tools and Ad Solutions

YouTube: Fashion’s Most Diverse Runway

Take a deeper dive

Advertising Channels

Insights & Inspiration

Tools & Products

Tools for Marketers

Mobile Speed Scorecard

Many factors contribute to an engaging mobile experience and speed is an incredibly important one. Use our Speed Scorecard to see how your site stacks up to the competition.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.