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Feature of the week

The Update: How 2 brands adapted in the early days of the pandemic

In episode two of our series, The Update, Google’s Masha Fisch, head of marketing, digital transformation, talks with two radically different brands that had a common response to COVID-19.

Local picks

Article
Article

How speeding up your mobile site can improve your bottom line

Article
Article

The ultimate seasonal calendar to help plan for the year ahead

Collection
Collection

Resources and insights to help you navigate uncertain times

Collection
Collection

Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic

Article
Article

How to unlock the power of first-party data

Interview
Interview

How the advertising industry across EMEA has adapted in a time of crisis

Article
Article

5 trends shaping the auto industry’s approach to a new normal

Article
Article

What retailers are doing right now to be customer-centric during uncertainty

Global insights

Video
Video

The Update: How Google is helping businesses respond to COVID-19

Watch now
Article
Article

How speeding up your mobile site can improve your bottom line

Interactive Feature
Interactive Feature

Rising retail categories: What people are searching on Google right now

Article
Article

Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future

Interview
Interview

The Think with Google Podcast

Article
Article

Inside Google Marketing: How the pandemic is making us change the ways we plan media

Article
Article

How to stay on top of market trends in a dynamic environment

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

3 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.