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Feature of the week

How U.K. consumers are shopping differently for Christmas this year

Google U.K. leaders Philip Miles and Alison Lomax discuss changes in U.K. consumer behaviour for the 2020 shopping season, and provide their advice for retailers and marketers during this unpredictable time.

Local picks

United Kingdom Article
As consumers drive cross-industry acceleration, how can marketers keep up?
Article

As consumers drive cross-industry acceleration, how can marketers keep up?

United Kingdom Article
The future of insurance: 3 ways to engage today’s digital consumer
Article

The future of insurance: 3 ways to engage today’s digital consumer

United Kingdom Article
How marketers can harness the power of personal meaning on YouTube
Article

How marketers can harness the power of personal meaning on YouTube

United Kingdom Article
6 lockdown consumer trends that will be here for the long term
Article

6 lockdown consumer trends that will be here for the long term

United Kingdom Article
The online video trends of 2020 — and ones that will be here to stay
Article

The online video trends of 2020 — and ones that will be here to stay

United Kingdom Article
7 trends that will make you rethink your Christmas strategy
Article

7 trends that will make you rethink your Christmas strategy

United Kingdom Collection
Get the latest U.K. strategic insights to help inform your marketing_THUM
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Get the latest U.K. strategic insights to help inform your marketing

Collection
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Resources and insights to help you navigate uncertain times

Global insights

Global Article
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Article

How consumers make purchasing decisions during COVID-19

Global Article
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Article

New research shows automation can make ads more meaningful, not less

Europe Article
5 rules of play to automate for your customer’s needs — and serve them better
Article

5 rules of play to automate for your customer’s needs — and serve them better

Europe, Middle East & Africa Infographic
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Infographic

6 key enablers to help unleash your first-party data potential

Europe, Middle East & Africa Report
How to put privacy first and accelerate your business’s economic recovery
Report

How to put privacy first and accelerate your business’s economic recovery

Europe, Middle East & Africa Article
A stylised illustration of a street scene that includes a smartphone with a shopping cart on the screen, and a person browsing on their smartphone next to two grey shopping bags. There is a green arrow pointing upwards in the background, all resembling
Article

How to unlock your brand’s online potential through strategic partnerships

Collection
The update - i leader di Google e gli esperti del settore condividono insight utili ai professionisti del marketing in questo momento.
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The Update

Global Interactive Feature
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Interactive Feature

Rising retail categories: What people are searching on Google right now

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

13 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Market Finder

Get data and insights to identify your next global markets.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.