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Advanced audience targeting techniques enabled by a unified ad technology platform allowed for Toyota to achieve great results for its Hybrid campaign.
Learn how a creative use of audience insights can make ads personal, real-time, and cross-channel.
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
Supported by a targeted TrueView campaign, Malibu’s original YouTube series achieves over 10 years of watch time in just six weeks.
The Huffington Post is an award-winning online source of news, features and entertainment, with millions of users and billions of page views every month. For devoted readers around the world, the p...
Using a YouTube channel to house original and engaging content, Pepsi Max's 'Unbelievable' campaign connected with a new generation of cola drinkers
Video of MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.