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Feature of the week

How shoppable video is shaping the future of retail

Video is the new shop window, and it’s one that is always open. Discover how retailers can use first-party data, innovative ad formats, and creative best practice to unlock festive demand on YouTube.

Consumer Insights

Global Article
Unlocking growth: Why U.K. retailers should think globally this festive season- Thumbnail
Article

Unlocking growth: Why U.K. retailers should think globally this festive season

United Kingdom Case Study
Vodafone: Dialling up success with a new global approach to digital- Thumbnail
Case Study

Vodafone: Dialling up success with a new global approach to digital

United Kingdom Article
Predicting the unpredictable: How automation can help U.K. retailers this Christmas- Thumbnail
Article

Predicting the unpredictable: How automation can help U.K. retailers this Christmas

Europe, Middle East & Africa Article
Ein illustriertes GIF-Bild eines Abreißkalenders, auf dem die Einkaufstrends für das diesjährige Weihnachtsgeschäft dargestellt werden: eine schwarze Frau, die eine Gesichtsmaske trägt, während sie bereits im Juni Weihnachtseinkäufe tätigt, ein weißer Man
Article

3 early holiday shopping trends for the 2021 festive season

Video
Create Effective YouTube Ads with Nacia Walsh and Pei Ling Ho, Global Creative Director, Google Creative Works
Video

How to think about building effective ads for YouTube

Watch now
Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Marketing Strategies & Innovations

Article
Multimodal search brings together Google Lens, Google Search, and voice search. A mobile phone camera points at a broken hex nut and Search offers help across the web.
Article

What the latest changes to Google Search will mean for advertisers

United Kingdom Article
Inside Google Marketing: How we’re rethinking our approach to diversity- Thumbnail
Article

Inside Google Marketing: How to make teams more inclusive

Article
5 ways brands are talking about sustainability without risking greenwashing- Thumbnail
Article

5 ways brands are talking about sustainability without risking greenwashing

Article
How modeling technology enhances your analytics and prioritizes privacy
Article

How modeling technology enhances your analytics and prioritises privacy

United States Article
A white man with light hair sits at modern desk, watching YouTube. A shopping list scrolls to the floor from the large computer monitor.
Article

3 ways YouTube is redefining the shopping experience

Article
A Black man with white hair and a white beard wearing casual clothes reviews his company’s 2022 measurement plan from a mobile phone.
Article

Is your measurement plan ready for 2022?

Tools

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.