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Feature of the week

British Vogue’s vision for video: How the fashion title is winning on YouTube

British Vogue's Publishing Director Vanessa Kingori MBE and Audience Growth Manager Alyson Lowe share the strategic thinking behind British Vogue’s YouTube success. Discover the five key steps that helped this prestigious heritage brand reach one million subscribers on YouTube.

Local picks

United Kingdom Case Study
Incrementality and innovation: How ASOS is driving growth on a global scale
Case Study

Incrementality and innovation: How ASOS is driving growth on a global scale

United Kingdom Case Study
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Case Study

How LinkedIn’s video ad sequencing in the U.K. has changed its global marketing strategy

Article
As consumer decision-making gets more complex, automation helps to simplify
Article

As consumer decision-making gets more complex, automation helps to simplify

United Kingdom Case Study
How BT put brand safety and suitability first — and doubled its reach
Case Study

How BT put brand safety and suitability first — and doubled its reach

Europe, Middle East & Africa Article
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Article

Accelerating behaviours: What Search trends tell us about changing consumer habits

United Kingdom Article
The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour
Article

The shift in shopping: The data that reveals the permanent changes to U.K. consumer behaviour

United Kingdom Case Study
Changing channels: How EE used econometrics to inform its pivot to online video
Case Study

Changing channels: How EE used econometrics to inform its pivot to online video

United Kingdom Collection
Get the latest U.K. strategic insights to help inform your marketing_THUM
Collection

Get the latest U.K. strategic insights to help inform your marketing

Global insights

Europe, Middle East & Africa Article
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Article

How the modern marketer is embracing automation

Europe, Middle East & Africa Article
An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.
Article

Searching for the way

Global Perspective
Two people of color stand opposite one another, holding a very large chocolate sandwich cookie.
Perspective

How does the world’s largest snack company elevate personalisation at scale?

Article
A woman of color interacts with a life-sized settings gear wheel, turning a conveyer of icons for streaming video, influencer marketing, and ROI.
Article

Inside Google Marketing: How we (finally) proved the value of influencer marketing

Global Perspective
A man of color sits sideways in a chair, pointing toward a large video screen as if directing a movie.
Perspective

Inside Google Marketing: How Media Lab maximises YouTube video ad results

Article
A woman of color sits at a table, using a laptop. Behind her are 3 large, floating browser windows with a keyhole, a shield, and an online shopping cart.
Article

3 things CMOs should think about when it comes to putting privacy first

Global Article
A timeline for improving first-party data usage starts with a folder in the center. Along the path are servers, browsers, data storage, and analytics. A blue check mark is overlaid across the image.
Article

5 keys to creating value with first-party data

In-Depth Reading

U.K. strategic insights

Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers.

15 Collections

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Collections

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Collections

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Collections

Tools for Marketers

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Grow My Store

Assess your retail website’s customer experience—and improve it.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behavior with real-time search trends.