Toyota Sees Great Results with Advanced Targeting Techniques
Advanced audience targeting techniques enabled by a unified ad technology platform allowed for Toyota to achieve great results for its Hybrid campaign.
Programmatic Marketing: New Prospects for Creativity
Learn how a creative use of audience insights can make ads personal, real-time, and cross-channel.
YouTube Ads Leaderboard January 2015
Ads are determined by an algorithm that factors in paid views, organic views and audience retention
Consumer Barometer
Google’s global interactive tool, the Consumer Barometer, has been updated with 2014 data and now covers more than 45 countries and 10 product categories.
Cooking up a Storm: 94% Increase in Brand Awareness for LV= after Jamie Oliver's Food Tube Partnership
LV= partners with Jamie Oliver's Food Tube to drive brand awareness and consideration and sees 94% lift in unaided brand awareness and over 22,000 quotes generated.
The Huffington Post boosts mobile visitors by 37% following site redesign
The Huffington Post is an award-winning online source of news, features and entertainment, with millions of users and billions of page views every month. For devoted readers around the world, the p...
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A Year in Search 2014: Highlights for Marketers
Google's annual Year in Search report explores the people, places, and events that captured consumer interest in 2014. Here we pull out key trends and insights for marketers.