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Feature of the week

How digitisation is changing the behaviour of convenience grocery shoppers

Customers are increasingly doing more 'top-up missions' to pick up items in between their main grocery shop. Read the latest research and discover three new opportunities for grocery brands to use digital to deliver store sales and acquire new customers.

Local picks

United Kingdom Article
Article

Your mobile-first transformation handbook

United Kingdom Article
Article

Destination zero: The latest consumer trends around sustainability

United Kingdom Collection
Collection

One minute with ...

Article
Article

Digital marketing transformation: A 3-step organisational action plan

United Kingdom Perspective
Perspective

3 tips from OMD for creating valuable AI experiences for consumers and brands

United Kingdom Article
Article

Out Of Office video series: U.K. agency leaders talk industry change

Global insights

Interactive Feature
Interactive Feature

What makes people around the world click "add to cart"?

Video
Video

What will marketing look like in 2030?

Watch now
Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

In-Depth Reading

Discover Christmas shopping insights and get our marketing cheat sheet

Drawing from research, we explore how consumer shopping habits are changing and provide best practices for advertisers to win Christmas.

5 Articles

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.

9 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.

3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.

6 Items

Tools for Marketers

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.