Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The Update: How 2 brands adapted in the early days of the pandemic In episode two of our series, The Update, Google’s Masha Fisch, head of marketing, digital transformation, talks with two radically different brands that had a common response to COVID-19. Local picks Article Article The story of U.K. lockdown through Google Trends Collection Collection Resources and insights to help you navigate uncertain times Collection Collection Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic Article Article COVID-19 has accelerated digital adoption — the time to transform is now Article Article The ultimate seasonal calendar to help plan for the year ahead Article Article How to unlock the power of first-party data Interview Interview How the advertising industry across EMEA has adapted in a time of crisis Global insights Collection Collection The Update Article Article How speeding up your mobile site can improve your bottom line Interactive Feature Interactive Feature Rising retail categories: What people are searching on Google right now Article Article Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future Interview Interview The Think with Google Podcast Article Article Inside Google Marketing: How the pandemic is making us change the ways we plan media Article Article How to stay on top of market trends in a dynamic environment Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading U.K. strategic insights Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers. 3 Collections Watch the Out of Office video series with U.K. agency leaders The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands. 9 Videos Learn how to drive results with YouTube advertising We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers. 3 Articles Search is getting smarter, and this is what it means for advertisers With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it. 6 Items Tools for Marketers Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Market Finder Market Finder Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster. Google Trends Google Trends A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.