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Feature of the month

Out Of Office video series: U.K. agency leaders talk industry change

The agency and advertising landscape is in flux. These are the game changers, industry shapers, and trailblazers. Introducing our new ‘Out Of Office’ series, in which we interview industry leaders about what’s next for agencies, advertising and brands.

Local picks

Article
Article

Why the advertising ecosystem doesn’t always require agencies

Article
Article

The rules of engagement: How to keep Gen Xers watching on YouTube

United Kingdom Article
Article

Why representing modern Britain is critical for business growth

United Kingdom Article
Article

The 5 principles for making unskippable video ads

Article
Article

5 ways to exceed your customers’ expectations: What you can learn from Europe’s top retailers

United Kingdom Article
Article

Reach more than just viewers: Play into passion points, capture attention, and deliver results on YouTube

United Kingdom Article
Article

How millennials shop at Christmas and why marketers should take note

Global insights

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

Perspective
Perspective

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

In-Depth Reading

Discover Christmas shopping insights and get our marketing cheat sheet

Drawing from research, we explore how consumer shopping habits are changing and provide best practices for advertisers to win Christmas.
5 Articles

Watch the Out of Office video series with U.K. agency leaders

The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands.
4 Videos

Learn how to drive results with YouTube advertising

We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers.
3 Articles

Search is getting smarter, and this is what it means for advertisers

With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it.
6 Items

Tools for Marketers

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.