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Take your marketing further with Google. Think with Google.

We put 10 privacy practices to the test. Here’s what we learned

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

How U.K. consumers are seeking to control the controllables — and what this means for marketers - Thumbnail

How U.K. consumers are seeking to control the controllables — and what this means for marketers

On the left, a seated woman from behind, elegantly dressed, with a hat on her head and a mirror in her hand. Alongside 4 boxes with 4 icons: a plate, a globe, a light bulb, a store. Above a red arrow indicating the growing trend.

4 trends that will define the future of luxury and fashion

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead - Thumbnail

Focus on value add: Google’s VP of U.K. marketing on 3 must-reads for the year ahead

Searches are getting more specific. This can help you spot early intent

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

We asked over 10,000 people in the U.K. how their identity informs what they watch - thumbnail v1

We asked over 10,000 people in the U.K. how their identity informs what they watch

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

How to amplify your sustainability efforts through your user experience - Thumbnail

How to amplify your sustainability efforts through your user experience

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty-thm

3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty

Demystifying automation: The most common myths debunked

Steven Bartlett, pictured in black and white from the chest up. He has dark skin, short hair, a trimmed beard and is wearing a track jacket. To the right, a green overlay of three arrows pointing upwards. The middle arrow is taller than the other two.

Steven Bartlett: ‘Invest your time wisely’ — the entrepreneur shares lessons for leadership success

A dark-skinned woman in a dress, sandals and glasses stands on the left of a life-size mobile phone. A credit card, pie chart and bar graph icons pop out of the phone. A green wavy horizontal line overlays the illustration.

Privacy as a spark for growth: How a fintech pioneer future-proofed its app campaign measurement

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

Inside the Google media team’s cookieless measurement tool kit

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

How U.K. consumers are seeking to control the controllables — and what this means for marketers - Thumbnail

How U.K. consumers are seeking to control the controllables — and what this means for marketers

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

New trend: Long attention spans for long-form videos

3 insights about finance and inflation from Google Search trends

The ultimate U.K. seasonal retail calendar to help plan for the year ahead - thubmnail v2

The ultimate U.K. seasonal retail calendar to help plan for the year ahead

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

The Insights Jam: Socializing and traveling in EMEA with host Ashley Wells, insights manager, Samantha Gelinas, insights manager, and special guest and Google research analyst Debadeep Bandyopadhyay

Socialising and travel search trends: Google data analysts reveal all

A person, wearing hoop earrings, a cardigan, capri pants, and flat sandals with their hair in a top knot, uses an oversized calculator.

Global Insights Briefing: Preparing for financial uncertainty

We put 10 privacy practices to the test. Here’s what we learned

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

Your go-to privacy primer: Helping businesses thrive in a privacy-first world

Where your first-party data strategy needs to be by 2023 - thumbnail v2

Where your first-party data strategy needs to be by 2023

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.

The all-new marketer’s playbook for delivering performance and privacy

Illustration shows an interviewer and interviewee sitting on white chairs having a recruitment conversation. One individual has a yellow thought-bubble near his head.

Want to hire the right privacy team? Ask these interview questions

Photo of Ivana Bartoletti, Global Chief Privacy Officer, Wipro, with text inside a blue thought bubble with her name and job title

You need a privacy-centric organisation. Here’s how to build it

Privacy and Automation for Marketers with host Nacia Walsh and Google Global Product Lead Jaylen Baca

How marketers can deliver relevant ads with first-party data and machine learning

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximise a full-funnel media strategy with measurement

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

Inclusive media planning: How Domino’s and Diageo are tackling unintended bias

From left to right, in black and white: books, a cup with pencils, a computer desktop screen, and a plant. On the computer, a paused video of a football player kicking a ball that shoots out of the screen. The video frame is red.

Hit your World Cup advertising goals: 3 tips for marketers to win on YouTube

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

Why Starling banked on a creator partnership to drive the conversation on sustainability-thm

Why Starling banked on a creator partnership to drive the conversation on sustainability

A cat watches a YouTube video of fish swimming around coral reefs on a laptop screen.

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Browser screen shows a YouTube video with a well-dressed person with a red play button overlay.

How British Vogue breaks the internet with its cover reveals

Attention in Your YouTube Ads with host Nacia Walsh and Google’s global creative effectiveness lead Ariane Le Port

Strategies to hook viewer attention in YouTube ads

Supercharge your YouTube strategy — 6 lessons from award-winning U.K. campaigns - thumbnail

Supercharge your YouTube strategy — 4 lessons from award-winning U.K. campaigns

Demystifying automation: The most common myths debunked

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search - Thumbnail

To bid or not to bid? How a theatre tickets agency delivered a star performance on Search

Amy Yu, managing director & global partner of Labelium is pictured from the shoulders up. She is has light skin and shoulder-length black hair with bangs. She wears a dark V-neck dress with short sleeves.

How automation is changing marketing

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

A woman with long hair, wearing a winter hat, uses a touch screen, which shows a brain with a blue light bulb overlaid. Next to it, a bar chart and a thermometer indicating cold weather.

How Bayer used machine learning to predict cold and flu trends

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

Consolidated campaigns. Concrete results. This is the future of ads

How 3 agencies use automation to improve client outcomes and empower talent

A white woman sits at the base of a life-size chess piece while working on a laptop. Based on her privacy and user settings, she sees a programmatic ad tailored to her preferences.

4 steps to future-proof your programmatic strategy

On the left, a seated woman from behind, elegantly dressed, with a hat on her head and a mirror in her hand. Alongside 4 boxes with 4 icons: a plate, a globe, a light bulb, a store. Above a red arrow indicating the growing trend.

4 trends that will define the future of luxury and fashion

Driving omnichannel commerce with Michael Moynihan of The Lego Group, Alycia Mason of McDonald’s, and David Mataranglo of Reprise Digital

Top brand leaders explain how to create frictionless customer experiences that drive omnichannel sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

Icons, like a ketchup bottle, an online video player, a Google Maps location pin, and a megaphone, tumble into a grocery-store shopping cart through a big blue funnel.

How brands like Aveda and Kraft Heinz are unlocking the value of full-funnel marketing

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

A woman of colour wearing a hijab smiles as she holds her smartphone.

2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

How to amplify your sustainability efforts through your user experience - Thumbnail

How to amplify your sustainability efforts through your user experience

A woman with a life-sized pencil doodles a red overlay on a life-sized internet browser. Around it, a search bar, a dialogue bubble icon and two smaller internet browsers with a Youtube icon and gear icons, respectively.

Your production guide to create spectacular YouTube ads

Turning good into great: 3 creative rules for app campaigns-thm

Turning good into great: 3 creative rules for app campaigns

Meet the Makers: A Jeep Wrangler 4xe kicks up a cloud of red dirt while making a sharp turn on a rocky desert knoll.

Pushing boundaries with the power of stock footage and creative captions

Meet the Makers, Episode 16: Two young men in streetwear, one Black and one white, share a hug and a laugh while another friend looks on from behind them.

Meet the Makers: How Uncommon and Google turned search bar confessions into a powerful campaign

Build better creative for your performance marketing

Build better creative for your performance marketing

Two women collaborate on a responsive ad by adding and removing elements on a mobile device.

What Google is doing to help brands build resilience and drive results

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