Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How people decide what to buy lies in the “messy middle” of the purchase journey Google’s consumer insights team share their latest research on the 'messy middle' of consumer purchase behaviour. Local picks Article Article What marketers can learn from viewing behaviour at home: This Is My YouTube Article Article The story of U.K. lockdown through Google Trends Collection Collection Resources and insights to help you navigate uncertain times Collection Collection Google Trends insights to help you understand consumer behaviour throughout the COVID-19 pandemic Article Article COVID-19 has accelerated digital adoption — the time to transform is now Article Article How speeding up your mobile site can improve your bottom line Article Article The ultimate seasonal calendar to help plan for the year ahead Global insights Article Article How publishers can invest in a privacy-forward future now Collection Collection The Update Article Article How 3 brands pivoted to meet changing consumer demand and grow online sales Article Article 3 ways to be more agile in a fast-changing business environment Article Article How global leaders are preparing for business recovery Interactive Feature Interactive Feature Rising retail categories: What people are searching on Google right now Interview Interview The Think with Google Podcast Get our newsletter Stay on top of the latest and greatest Subscribe In-Depth Reading U.K. strategic insights Drawing on search trends and consumer research, we identify the latest shifts in shopping behaviour – here's what it means for marketers. 3 Collections Watch the Out of Office video series with U.K. agency leaders The advertising landscape is in flux. We ask industry leaders what’s next for agencies, advertising and brands. 9 Videos Learn how to drive results with YouTube advertising We unearth the latest U.K. watch time trends and reveal the all-new rules of engagement, helping marketers to capture the love of viewers. 3 Articles Search is getting smarter, and this is what it means for advertisers With advances in machine learning, visual search and voice recognition – here's how Search is evolving and new ways for brands to use it. 6 Items Tools for Marketers Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Market Finder Market Finder Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement. Test My Site Test My Site Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster. Google Trends Google Trends A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.