G+J Doubles Programmatic Revenue and Drives Tenfold Mobile Revenue Growth

Once a traditional print publishing house, G+J decided to offer its content online for free and use digital advertising as a revenue stream. Adopting dynamic allocation using DoubleClick for Publishers and DoubleClick Ad Exchange meant that G+J could integrate direct and programmatic sales across all of its inventory and gain system-wide visibility through a single interface. Today G+J is one of the pioneers in the German digital market.

Approach

Adopted dynamic allocation with DoubleClick Ad Exchange and DoubleClick for Publishers across entire inventory

Embraced open auction, private auction, preferred deals and programmatic guaranteed

Optimised whole mobile setup and inventory

Goals

Offer content from portfolio of print publications online for free

Finance approach through sale of online advertising

Integrate direct sales and programmatic sales together in a single system

Results

Doubled revenue from programmatic advertising using DoubleClick Ad Exchange

Achieved tenfold growth in mobile revenue

Consolidated systems into single login and interface

Every publisher needs a strong setup for programmatic with strong partners to be successful in the future.

— Stefan Schumacher, Executive Director of Digital Solutions, G+J

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