Airbnb

September 2011 / Mobile, Technology

The founders of Airbnb set out to make easy travel accommodations a reality. Their site is a community marketplace for people to post, browse, and book unique accommodations around the world. To acquire customers, Airbnb needed to reach and educate users about how the service worked on a global scale. Working with Google, Airbnb used visual Google display ad formats to showcase their unique rental accommodations. Plus, Google's targeting technologies placed Airbnb ads in front of the right consumers around the world.

Approach

Remarketing with compelling Google display ads

Use striking images of actual rental accommodations to bring them to life

Use TrueView ads on YouTube to educate users about Airbnb's unique service

Goals

Acquire customers for Airbnb's unique online marketplace

Attract, engage, and inspire an audience beyond budget travelers

Increase awareness about Airbnb amongst consumers in target cities and countries

Results

In one year, the website increased the number of nights booked from 800,000 to 2 million

Google Display Network and TrueView video ads helped fuel Airbnb's rapid global growth

The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
We find that pictures of properties sell properties - the Google Display Network allows us to put forth these incredible photos and that's why GDN has been so successful for us.

- Nathan Blecharczyk, CTO & Co-Founder, Airbnb

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