iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly

July 2015

For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million visitors a month. Consumers can access iLMeteo content though the website, mobile apps and videos. The company derives revenue from advertising, so monetising its web properties for users on all devices is a key focus. DoubleClick tools have been instrumental in helping iLMeteo achieve success.

Approach

Embraced programmatic techniques

Introduced private auctions

Monetised video content through pre-roll advertising

Goals

Use all available channels to grow revenue

Expand internationally

Results

50% of advertising revenue now comes from mobile market

Private auctions went from 5% of sales to 35%

Improved monthly revenue by more than 60% within a year

As a result of the adoption of DoubleClick we've grown by almost 100%.

 

- Tiziano Gianese, CFO, iLMeteo.it