iLMeteo Forecasts Mobile Growth, Uses DoubleClick to Monetise Accordingly

Jul 2015

For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million visitors a month. Consumers can access iLMeteo content though the website, mobile apps and videos. The company derives revenue from advertising, so monetising its web properties for users on all devices is a key focus. DoubleClick tools have been instrumental in helping iLMeteo achieve success.

Approach
Embraced programmatic techniques
Introduced private auctions
Monetised video content through pre-roll advertising
Goals
Use all available channels to grow revenue
Expand internationally
Results
50% of advertising revenue now comes from mobile market
Private auctions went from 5% of sales to 35%
Improved monthly revenue by more than 60% within a year
As a result of the adoption of DoubleClick we've grown by almost 100%.

 

- Tiziano Gianese, CFO, iLMeteo.it