Native Ads on DoubleClick Boost Trovits Mobile CPMs by 120%

October 2015 Mobile

A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countries across five continents. The 100% digital company needed to address consumers' rapid shift from desktop to mobile. With mobile accounting for over 50% of total traffic in some countries, improving the revenue from advertising on Trovit's mobile properties became a key focus.

Approach
Adopted DoubleClick for Publishers and DoubleClick AdExchange
Implemented Native Ads on DoubleClick in mobile apps in two countries
Expanded to eight countries based on positive results
Goals
Keep pace with consumers’ shift to mobile
Effectively monetise mobile properties
Maximise advertising yield
Results
Improvement in user experience
Increase of CPMs by up to 120% in the US and UK (and growing!)
Net revenues growth by 100%
There were a lot of solutions we could have chosen. We decided to use Native Ads on DoubleClick to improve customer experience, and we've stuck with it because of the results they deliver.

 

-Juan Ramen Diaz, Mobile Product Manager, Trovit

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