Native ads on DoubleClick boost Trovi's mobile CPMs by 120%

/ October 2015 / Mobile

A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countries across five continents. The 100% digital company needed to address consumers' rapid shift from desktop to mobile. With mobile accounting for over 50% of total traffic in some countries, improving the revenue from advertising on Trovit's mobile properties became a key focus.

Approach

Adopted DoubleClick for Publishers and DoubleClick AdExchange

Implemented Native Ads on DoubleClick in mobile apps in two countries

Expanded to eight countries based on positive results

Goals

Keep pace with consumers’ shift to mobile

Effectively monetise mobile properties

Maximise advertising yield

Results

Improvement in user experience

Increase of CPMs by up to 120% in the US and UK (and growing!)

Net revenues growth by 100%

There were a lot of solutions we could have chosen. We decided to use Native Ads on DoubleClick to improve customer experience, and we've stuck with it because of the results they deliver.

 

-Juan Ramen Diaz, Mobile Product Manager, Trovit

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