Outfit7's transformation from a small app developer to an entertainment company

The portfolio of Outfit7, creators of My Talking Tom and My Talking Angela, has reached 2.5 billion app downloads. From the Android Developer's platform to the AdMob network to the Google Play Games leaderboards service to YouTube, Google tools have been instrumental in driving growth. As the business grows from app development company to entertainment leader, Outfit7 shares how maximising opportunities such as these has helped propel the business forward.

Approach

Transitioned from paid to fremium model

Maximised ad revenue using AdMo bnetwork

Integrated the Google Play game services

Launched YouTube channel featuring original content

Goals

Drive downloads of new products in new markets

Monetise apps and stimulate revenue growth

Encourage engagement with new and existing products

Results

Portfolio has achieved 2.5 billion downloads and more than 250 million active users

YouTube channel has reached millions of subscribers and over 1.4 billion video views

After switching to fremium model, revenue grew over 1,000%

70% of customers are on Android devices

Google plays a big role, because in certain territories without Google we cannot imagine our distribution.

 

- Iza Login, Deputy CEO & Co-founder, Outfit7

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