For over 40 years, UK retailer Argos delivered its catalogue to 18 million households. But with 46% of its customers starting their journey online, it was time for a change. Bertrand Bodson, chief digital officer, talks about how Argos uses mobile to engage shoppers and drive fulfilment.
We see mobile as a connector to the store. Especially in a business where you don't have products on the floor and it's about check and reserve or click and collect — we're all about convenience and immediacy.
— Bertrand Bodson, Chief Digital Officer for Argos