The AdWords evolution: How we’re bringing our advertising brand into the future

June 2018 Search

It’s been 18 years since Google debuted its first advertising product. The goal then was the same as it is today — to make it easier for people and businesses to connect online. A search for eco-friendly stationery, quilting supplies, or a service like a treehouse builder gave us an opportunity to deliver ads that were useful and relevant in the moment. That simple idea was the start of AdWords. And since then, millions of advertisers of all sizes have used it to grow their businesses.

A lot has changed since then. Today, intent isn’t only expressed when someone types a query into the search box. Intent is everywhere. People still express intent when they search, of course, but also when they browse content, watch a video on YouTube, search on Maps, or download an app. As consumer behaviour has evolved, so have our advertising products. And we know it hasn’t always been easy to understand those products — or choose the ones that are right for your business.

That’s why we’re introducing Google Ads, a new brand that’s grounded in the strong heritage of AdWords.

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Billions of people turn to our products when they need to know, go, do, and buy. And Google Ads reflects all the ways Google helps marketers tap into that intent, across channels, screens, and formats. Our new brand represents the full range of advertising capabilities we offer today — on Google.com and across our other properties, partner sites, and apps — to help you connect with more people and promote your business in more places.


Want to learn more about Google Ads? Watch Sridhar Ramaswamy — and many other new Ads, Analytics, and Platforms solutions — at this year's Google Marketing Live.

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