Adwords Smart Bidding Playbook

May 2017 Search

Intelligent bid optimisation is a keystone of any successful search campaign. The keyword bids you choose directly influence your campaign performance and how visible your ads are for search queries. Without regular, data-driven bidding oversight, you could run the risk of missing out on valuable conversions and revenue. Download this Playbook to discover the different types of smart bidding and how to get started.

Dynamic Search Ads Playbook