The pace and nature of businesses globalising has fundamentally changed. What is a £13 billion opportunity now is set to grow to £45 billion in 2020. Geography is no longer a competitive advantage, competitors can take unexpected forms and internationalisation can now be done digitally. This makes it easier than ever to experiment and test new markets. View the video to see OC&C Strategy's Anita Balchandani's analysis of the new international eCommerce opportunity.
The rules of international business aren't just changing — they've already changed.