Ulric Jerome, COO, explains the digital-first philosophy that's guided his company's growth from a bricks-and-mortar shop five years ago to now doing 70% of its business online, with 70% of digital sales coming from outside the UK. View the video below to listen to discussion around the opportunities and challenges of scaling a business using technology across multiple international markets.
We first changed the name from Matches to MATCHESFASHION.COM. The organisation underwent an evolution of mindset, so everybody understood that we are a technology company now, which happens to sell fashion products.
— Ulric Jerome